Yellow and Black icons on a pink base

A handful of my favourite custom logos from an ongoing project. It’s under wraps, hush hush, but a lot of fun and in consumer products and eCommerce.

It’s great to have the chance to develop some tailored icons, doing so isn’t always in the budget. The selection I’ve developed isn’t pushing any huge bounderies, but I do get the opportunity to paint the brand across the icons, matching curves, stroke weights and including a couple of brand elements themselves.

Taken alone you don’t perhaps spot these small touches, but when the icons are applied to the website they support the overall brand look and feel. This brand has a little cheekiness too it as well, so it’s great to reflect that across small things too.

We didn’t specifically identify that we’d need a suite of icons on this, but thanks to a great client and a fair budget, we could spend that little extra time and fit it into the overall brief.

It’s great for the client as they’ve now got some extra assets to use and it’s great for me as I both get to put some icons together, always fun, but also I get to deliver a better end product to the customer.

Which makes the customer happy.

Small icons.


Yellow and Black icons on a pink base

BRAND STORIES by Kieran Harrod


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Designing logos that include local landmarks without them looking naff.

Why choose Kieran Harrod Graphics for your Branding or Logo Design?

Kieran takes a unique approach, diving deep into the story that made you, you. What’s the story behind your thriving business that has led you to invest in logo or branding design? In consultation with you, he experiments with a multitude of relevant elements, including your physical environment, your product or service, your mission and values and your USPs. This process means that your resulting brand will have a wealth of meaning to your stakeholders, as well as a beautifully compelling visual design. 


• Award-winning Brand Designer
• Over 20 years graphic design experience
• UK & International logo design experience
• Unique passion for creative ideas grounded in integrity
• Brand design that connects on a human level
• Tools and advice on applying your brand graphics
• Intense and committed focus on few, high-quality projects at any time
• Use elements of your story & environment to create a brand that MEANS something


Give Kieran a call now to discuss your brand values – and his next available project space.

Kieran Harrod Portrait