Sewing supplies, services and school Rutland Sewing approached me to develop an identity for their new store in Oakham, Rutland.
Devised as a venue for all things sew, Lynne and the team were looking for a something a little crafty, a little feminine and a touch ‘Rutland’.
The solution was to create a roundel style logo, delivered in a variety of contemporary colours.
Central to the marque was a monograhic R that’s supported by the stores name and an acorn, one of the symbols of the county of Rutland. A needle and pair of scissors complete the logo and give it that crafty touch.
The logo is perfect for turning into a rubber stamp, allowing Lyne to quickly and affordably create other marketing artefacts from stamping store bags to creating business cards.
As the full logo is a little fussy, I developed a set of smaller logos which gradually simplify allowing the brand to remain strong even when the logo is used at very small sizes.