Friar Gate Studios
Ford Street, Derby
DE1 1EE, UK
Sewing supplies, services and school Rutland Sewing approached me to develop an identity for their new store in Oakham, Rutland.
Devised as a venue for all things sew, Lynne and the team were looking for a something a little crafty, a little feminine and a touch ‘Rutland’.
The solution was to create a roundel style logo, delivered in a variety of contemporary colours.
Central to the marque was a monograhic R that’s supported by the stores name and an acorn, one of the symbols of the county of Rutland. A needle and pair of scissors complete the logo and give it that crafty touch.
The logo is perfect for turning into a rubber stamp, allowing Lyne to quickly and affordably create other marketing artefacts from stamping store bags to creating business cards.
As the full logo is a little fussy, I developed a set of smaller logos which gradually simplify allowing the brand to remain strong even when the logo is used at very small sizes.