Insight+ Research & Evaluation Brand & Logo

Logo design for educational research and evaluation firm

The Project: The creation of a brand for a new research and evaluation arm of educational charity DEBP.

The Solution: An engaging individual logo with clear brand recognition usable in a range of formats. Inspired by local data legend Florence Nightingale with a hidden code. Created to be distinct but complementary to the DEBP brand the new design is a confident flexible logo that gives Insight+ an authoritative visual voice.

Authoritative Educational Research.

Insight+ isn’t a new startup, rather it draws on DEBP’s decade in business and wealth of experience with along. Insight+ also brings a team of professionals, enabling the new venture to start on a confident foot. The final design promotes the confidence of an experienced brand whilst broadening its influence within the educational landscape.


Inisght+ works alongside partner agencies to deliver research and evaluation projects to improve aspects of education. The brand enables this collaborative nature through flexibility in areas such as co-branding projects and reports.


Producing well developed and authoritative pieces of research, the Insight+ design underpins this authority with a brand that commands respect. Stylistically bold and professional, it stands out within the educational sector.