Friar Gate Studios
Ford Street, Derby
DE1 1EE, UK
Logo and branding for Nottingham based home buying experts Charles Daley.
Charles Daley were looking for a professional, distinguished design to support their quality home buying service offered to prestigious clients in Nottingham and beyond.
I created a bespoke script monogram design to represent the personal services Charles Daley offer, this is placed within a formal box shape which is able to hold either just the logo, the logo, and name or logo, name, and tagline.
Presented in a smart black and white scheme, the design can be displayed in either variation. The simple palette makes the design exceedingly flexible and robust. Shown below with yellow highlights, the brand supports any alternative colour, allowing for change with future trends or seasonal campaigns.
However the brand isn’t tied into the box, it can be freed to sit on images or other brand elements continuing the flexible nature of the logo. The final element restrains the ‘cd’ monogram within a circle. This can be used in compact applications such as App icons or applied to larger elements such as signage, where a square might not be appropriate.
Visit: Charles Daley online.