Awe is the Grail of artistic achievement. No other human emotion possesses such raw transformative power, and none is more difficult to evoke.
Few and far between are the works of man that qualify as truly awesome.
It is awe that convinces a rabbi to spend a lifetime decoding Yahweh from the Pentateuch.
Awe that sends millions of visitors each year to the Pyramids of Giza, Guadalupe and Mecca.
– Brian Moriarty, The Secret Of Psalm 46
A lofty description that I worked alongside with the brand!