Geographically inspired logo and branding for Henmore Health, a modern healthcare provider with a traditionally minded, caring outlook.
Henmore Health is owned and operated by the GP Partners & Practice Manager of a successful GP Practice in Ashbourne, Derbyshire, at the gateway to the Peak District.
Recognising the changing environment in General Practice and the pace of evolution, Henmore Health seeks to promote the Tiered Care Model for NHS Practices, evolve Primary Care Facilities to be more sustainable and robust in the current climate and provide Private Services to patients who seek a high-quality care pathway.
A traditionally minded, caring organisation, Henmore Health recognises the need for effective change enabling it to meet the modern demands of a 21t Century healthcare environment. However, this is not at the detriment to a high-quality, patient-focused care model and Henmore Health promises to provide the highest standard of care to all its patients.
Forming a stylised H from geometric shapes, the design takes the geography of Ashbourne as its skeleton.
The bottom corner and right diamond are aligned with the locations of the Shrovetide “goals” beside the Henmore, with the river represented in blue between. A series of 3 blues highlight the river as the central inspiration for this design with accents of green for the land and a dark stone for the goals.
Living Brand Guidelines
Alignment of the logo to the geography
External Signage Mockup
Multiple business card variations
A second business card variation.
Colour Reference Sheet
Kieran Harrod is a Creative, Professional & Reliable Graphic Designer skilled in branding, print and web design, with bags of integrity.
Based in Derby, UK, Kieran set up his own business in May 2011 after practicing design since 1997 including 7 years as an in-house designer and marketing manager for the UK arm of a multinational. Get in touch to get something designed for your business.
At ValueLicensing we have a very technical and unique product to sell, which is certainly not easy to market and promote. Therefore my brief to Kieran was a complex and challenging one, as we had never had sales collateral designed before. Kieran was incredibly professional, efficient and creative in finding the right solution and imagery for our small business messages. His attention to detail and skills were very apparent, and we will certainly be using his services again for other design projects!
Head of Sales and Purchasing
Michael Judd - Value Licensing
A logo could cost anywhere from nothing to a six-figure sum and over!
You’re not here to be given a huge ballpark figure, so, along with an idea to be more succinct and direct, logo design starts from £500.
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