Category: Marketing

Fie Quality Motor Oil Logo

Hardcore Oil

12 October 2016, 16:12

Overused but effective, a draft “Hardcore” logo!

https://derby.graphics/hardcore-oil

 
Liqorice Allsorts 4.5

Android 4.5 to be named Liquorice Allsorts

4 September 2013, 10:50

BREAKING: After Google and KitKat announced their tie up to release the next version of Android 4.4 as “KitKat”, my (imaginary) sources reveal that 4.5 is to be named “Liquorice Allsorts”. {SPOOF}

https://derby.graphics/android-45-to-be-named-liquorice-allsorts

 
Web Design Tips

Website Design Tips for Non Designers

19 July 2012, 11:53

As the tools and systems we use on the internet are getting increasingly powerful. Seen in many sectors, such as Google’s increasingly powerful online browser based office tools; Google Docs (about to become fully integrated into Google Drive). These tools allow you to open and edit Word files in your browser on any computer, tablet or smartphone, anywhere.

https://derby.graphics/website-design-tips-for-non-designers

 

The Anatomy of a Google Search Engine Results Page (SERP)

9 July 2012, 22:34

I often have fairly long chats with clients, breaking down the information they see on a search engine results page (SERP) on Google. helping them to understand what they see when they submit a search to Google.

I take it for granted these days that I understand what I see, but that’s because I’m in deep. It’s easy for me to start saying things like “you’re position 3 in the natural results” and spouting gibberish about keywords and Google places.

https://derby.graphics/the-anatomy-of-a-google-search-engine-results-page-serp

 
KH Union Flag

A Jubilee (of sorts)!

1 June 2012, 10:56

So that lovely lady, the Queen. The one with the posh hats who has been understated, wise and, well, regal for 60 years. As such we’re all going to have a bit of fun at some point this weekend and probably have long ones (unless you work in a shop, where you’ll be working & expecting customers to celebrate by buying stuff).

But this weekend also marks my own little Jubilee of sorts. I guess anniversary is more accurate, but I feel a celebration is in order!

https://derby.graphics/a-jubilee-of-sorts

 
Derby Council Logo - Non Jobs at DCC

About as much use as a German Council Promotion Co-ordinator

16 May 2012, 09:24

This job title got me thinking about websites.

Mainly how cross you’d be a a business if your website was as wasteful as these non jobs seem.

https://derby.graphics/about-as-much-use-as-a-german-council-promotion-co-ordinator

 

Website Trust Signifiers

4 May 2012, 08:01

If you’re in the UK, you can’t avoid “The Bard” at the minute, that is if you read, listen to the radio or watch telly.

He’s dead of course, but were he not, he’d be 448 and I guess he would be some kind of medical guinea pig to see why he lasted so long!

https://derby.graphics/website-trust-signifiers

 
Mobile Web

Your Website on a Phone

27 April 2012, 15:33

Before I point the finger, hands up, I’ve done it too.

Yep, along with the hoards of a new generation of mobile phone users, whilst walking down the street, I too have almost bumped into the bloke coming the other way because I’ve had my head down starring at my smart-phone.

https://derby.graphics/your-website-on-a-phone

 
Cherry Blossom

The Cult of Too Much

6 April 2012, 08:45

I really like Easter, it beats Christmas hands down in my books.

It moves for a start, keeping folks on their toes and making it a bit of a cheeky celebration. When it’s really early it makes the last throes of Winter most pleasant.

But Christmas you see is a big supporter of the Cult of Too Much.

https://derby.graphics/the-cult-of-too-much

 
Printing Brochures

3 Great Reasons to Send Brochures to Customers

27 March 2012, 12:11

I love it when stuff jumps from the web into the real world. It’s great when I receive an email from my website with an inquiry, but it’s even better when someone picks up the phone and calls me.

I means I have persuaded visitors to call using just the text and pictures on my site.

https://derby.graphics/sending-brochures

 
I love to Print

The 3 P's of Printing

23 February 2012, 10:48

Since going solo I’ve picked up work from all sorts of places from Southampton to Tyneside via Canary Wharf, and in all sorts of disciplines; web design & search engine marketing to various print projects.

Much of my work has been on the web side of things, which is great as I LOVE designing websites and I’m not surprised that digital work makes up the bulk of my jobs.

https://derby.graphics/the-3-p-s-of-printing

 
Wayne Stock Badge

Build it and they will come...?

14 February 2012, 10:04

It’s a shame but websites aren’t like WayneStock.

WayneStock was the fictional music festival of one of my favorite 90’s films, Wanyes World 2 (childish I know). At one point during the festival setup, Wayne gets disheartened that no artists will attend, the spirit of Jim Morrison arrives to reassure him saying “If you book them, they will come.” It’s a homage to the film Field of Dreams “If you build it, he will come” (not one of my favorite films).

https://derby.graphics/build-it-and-they-will-come

 

Description and Title Meta Tags

8 February 2012, 12:35

What to expect of your newly designed web site, it’s a subject I continually find myself coming back to. It’s also a subject I have to regularly visit with clients who’s shiny new site I’ve just created.

I put a great deal of effort into ensuring that sites I design are “Google Friendly” in other words, created from the ground up to be easily index and read by search engine algorithms especially for some early identified appropriate terms and words.

https://derby.graphics/description-and-title-meta-tags

 
Email

Small Business at Hotmail dot com

18 January 2012, 14:48

Do you manage your small business email using services such as hotmail, yahoo or gmail? I’ve spotted plenty of local business in my area who advertise an email address which is something like “tastydeli@hotmail.com”.

https://derby.graphics/small-business-at-hotmail-dot-com

 

Keyword Research - DIY Pest Control

4 January 2012, 11:26

Michael from DIY Pest Control contacted me looking to improve the sales on the site. Michael had already identified a drop off from the summer where sales of insecticides we’re high, to the winter where the range of rodent control products were selling but not a the quantity desired.

https://derby.graphics/keyword-analysis

 
The Rise of Untrue Facts

Facts

3 January 2012, 15:43

There are few things that really get my goat, that rise anger or annoyance within me. I think of myself as calm and considered (too laid back as the good lady suggests). But sometimes, just now and then things get to me.

People dealing in spurious unproven, facts and figures with either little or no evidence, that annoys me, but not usually to do anything about it.

https://derby.graphics/facts

 
Tweeting Facebook Update

Reasons Not to Tweet your Facebook Business Updates Automatically

22 December 2011, 10:17

Many businesses who chose to utilise social media within their marketing strategy quickly focus in on Twitter and Facebook. Both provide communities to join and allow you to promote your products or service to a wider audience.

Determined social media marketeers will quickly discover that there are tools available to link accounts between both Facebook and Twitter. Initially this seems like a great time saver, pushing your content out to all your followers in one simple package.

https://derby.graphics/reasons-not-to-tweet-your-facebook-updates-automatically

 

Website SEO - 5 Simple things to check

22 November 2011, 14:56

I always describe web site SEO (Search Engine Optimisation) as a black art. There are plenty of ‘wizards’ out there offering magic to get your site to number 1, but there’s rarely any guarantee to success. In reality what you need to do is put in some time and effort into making your site super friendly to Google.

Here are my top tips of things you can check to make sure your web site is in tip top condition for Google.

https://derby.graphics/website-seo-5-simple-things-to-check

 
Takeaway Menu

Stand out in Print

14 November 2011, 16:32

Takeaway menus and charity bags. The new scourge of my letterbox, besides bills. I’m assuming that our doormat isn’t the only one which has started to receive inordinate amounts of both charity clothing bags and flyers from local fast food outlets?

Both annoy, but in different ways, but I don’t really think I can pour much scorn on a charity bag, unless it’s one of those fake ones which is really a commercial venture who pass on a proportion of it’s profit (usually small) to a charity at the end of the year. Plus they do come in handy for storing plastic recycling (which isn’t doorstep yet round our way).

https://derby.graphics/stand-out-in-print

 

Look at my new web site!

10 November 2011, 15:43

One aspect of web design that I always encounter when discussing sites with customers is the tricky area of promoting their site. Often a client assumes that once they have employed a designer to create a site (or perhaps set one up themselves) then the internet will do the rest.

This can be a very dangerous beleif for any small business. It could mean that the company has as good as wasted a large chunk of the cost of the site.

https://derby.graphics/look-at-my-new-web-site

 

Web Site Title Tags

8 November 2011, 10:03

Recently I’ve been trying to expand my Twitter network to include more local businesses, for a couple of reasons but mainly because if I’m going to move my contacts from online to offline, local businesses are the most likely candidates. I can visit their stores and take advantage of their offers as well as share local experiences and news.

As a result I’ve been visiting the web sites of some of these local businesses.

https://derby.graphics/web-site-title-tags

 

More Customers Please

24 October 2011, 17:28

It’s the top request from clients I speak to regarding their web site. Most of whom are small businesses who are confident that the internet is a place where they want to promote themselves, but often they find that their web site isn’t doing what they’d like it to.

As a little food for thought, here are 5 things you do to get more customers…

https://derby.graphics/more-customers-please

 

Honesty and QR

30 September 2011, 21:12

A couple of QR code based coincidences popped up this week and one challenged me as to the kind of business I want to run.

The pace and popularity of QR Codes has certainly increased since my first post on them, I’m seeing them about all over. Often they are nothing more than a link to a web site and not overly inspired, but see them around I do.

https://derby.graphics/qr-codes-honestly

 
IS it Hi or Hello?

Update This, Tweet That

28 September 2011, 15:31

I’ve been considering my various audiences over the main social media outlets I use. As I’ve been expanding the blog and business I’ve taken stock a little better of what I do and why on Twitter, Facebook, Linkedin and Flickr.

Each of these outlets has a different audience for me and I’ve naturally adjusted what I do and how I promote the business on each. All receive the same update links to my blog…

https://derby.graphics/too-busy-not-to-tweet

 
Typing Kind Words

Why I no longer sell 'cheap' web sites

23 September 2011, 10:44

When I was rushing around getting everything set up for my business, one of my priorities was my web site. I’d had an idea in my head about how I imagined it would look and what I wanted to do on it.

I looked around at other sites offering design naturally and I’m afraid I succumbed to a bit of a trap that I think that lots of other small business owners also fall into. The trap was trying to compete with bottom of the market, with those offering web sites and logo’s for super cheap.

https://derby.graphics/why-i-no-longer-sell-cheap-web-sites

 
Email Spam, maybe not

Small Business Email Marketing

19 September 2011, 15:36

During the research phase of setting up my business just a few months back, I ran a survey asking small business owners where they spent money on marketing. One of the things I asked about was if business owners had thought about sending their customers regular emails. Email marketing was something I got into at the place I used to work and we were getting some real results from it.

https://derby.graphics/small-business-email-marketing

 

Don't get Twitter? 5 great business reasons why you should!

16 September 2011, 16:32

Twitter, 140 characters of information. Celebrities trapped in lifts tweeting their anguish, TV nobodies telling you what they had for lunch, or Justin Beiber’s marketing team telling his hoards of adoring fans that the mighty pop star loves each and everyone of them.

That’s was the opinion of a guy I was talking to the other day, and if I’m honest my opinion a while back before I set up my business. And it’s true, the publicity arm of the celebrity world understand how to make most of the system and feed willing devotee’s with the latest diatribe of their clients.

https://derby.graphics/don-t-get-twitter-5-great-business-reasons-why-you-should

 

Don't Fear Online Feedback

14 September 2011, 15:17

I mentioned in my post about Using Facebook Better that an objection I receive all the time and one that I believe is a misnomer goes like this…

Me: Have you thought about using Social Media to promote your business?

Client: Oh I have but I really don’t want anyone leaving me rude or bad feedback on Facebook,or cancel an appointment last minute via twitter.

https://derby.graphics/don-t-fear-online-feedback

 

ME, RECENTLY AROUND THE WEB

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Instagram


  • 22 February 2018, 10:23
     
    Received my samples of a recent flyer design for, pretty chuffed with the results! #presbyterian #ipc #church #churchmarketing #GraphicDesign #b

  • 22 February 2018, 08:39
     
    Bit of Derwent rowing…⠀ ⠀ #derby #derbados #chilly #b

  • 20 February 2018, 14:34
     
    Much busying today, here's what I've been working on…⠀ ⠀ #Leaflets #Flyers #Websites & #SwatchCards#f

  • 20 February 2018, 11:57
     
    Here's Tim Cook, off Selling Snow to Eskimo's… #lunchtimebriefs #apple #snow #logo #f

  • 15 February 2018, 08:38
     
    That's the clock tower of what is currently #Derby Central #Library Well till April at least… #sunshine #sunny #goodmorning #walktowork #clock #austerity #politicalsatire

  • 13 February 2018, 12:14
     
    I created this little fellow to front my new Facebook ChatBot⠀ ⠀ He's called #DesignBot and you can speak to him on my website!

  • 1 February 2018, 08:20
     
    Derby Cathedral looking handsome in the fresh morning sunlight… #derby #church #bluesky #b

  • 25 January 2018, 16:25
     
    Branding for Windsor Chester Windsor cycle event, a modern interpretation of a heraldic crest…⠀ ⠀ #LogoDesign #Windsor #Chester #cycling

  • 24 January 2018, 13:44
     
    This is Leeds Uniteds new club badge. It looks like a #BritainFirst badge, so I tweaked it… 👉

  • 24 January 2018, 12:34
     
    Without doubt the highlight of my annual #taxreturn is this download page reminding me the back in 1996, it would take over 5 full English minutes to download a PDF… #tax #taxseason #download
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Kieran Harrod Design

  • A tiny little plant pot that you could put a tiny little cactus in. | 26 Desk Accessories That Will Make You Happier To Be At Work

  • Pierre Geometric Terrarium - Octahedron - Zinc

  • Geometric terrariums. I'd like to have these on my desk at work.

  • A Tale of Two Christmas Flyers Ah Christmas the season that starts ever earlier! As the final firework leaves the launch tube the commercial arm of the Xmas kicks into gear showering us with adverts tinsel and Michael Bublé. Its December now though so is it OK to discuss a few things festive? Best close the tab now if not because Im going to discuss a Tale of two Christmas flyers. However long we think the run-up to Christmas has extended there are some folks for example those in the consumer products field for whom Christmas commands their time for much much longer. Unsurprisingly churches also have to keep one eye on Christmas from pretty early in the year planning a multitude of events and services often alongside the local community or schools. Ive been designing various things for a couple of churches for a number of years now (one I attend the other I used to) this year I created promotional Christmas flyers for them both. Theyve both been printed and Ive got them in my hands. Theres something striking when you have them together just how different they are despite both being the same format printed on A6 double-sided 450gsm stock. Its also despite the core theology of the two churches being roughly similar (I guess the shorthand would be reformed evangelical or those who were wondering) and despite the ultimate goal getting people to church at Christmas being the same. As I sat considering this I realised it was a good lesson in getting to know your client and ensuring design solutions meet their needs. St Alkmunds Duffield Duffield Church Flyers During 2017 Ive worked with St Alkmunds (and sister church St. Pauls) to develop a new website and brand for the two congregations. Things are nearly wrapped up (and I look forward to sharing that soon) and we developed a promotional flyer for this years 2017 Christmas events. St Alkmunds is a church that can date itself back to the Doomsday book the existing church is believed to have been started by the Normans in the 12th century. It serves a large mostly well-off residential village to the north of Derby. Its a very pretty very traditional looking building and always enjoys busy Christmas events attended by people throughout the village with some seven special events from Christingles to Carols on top of their regular advent Sunday services. The village is also kind of typical middle class and pretty boasting some of Derbyshires best schools (one even ranks exceedingly highly in the national league tables) packed with well-educated residents families and comfortably off retirees. Christmas is always well attended links to the local schools make promoting traditional childrens services easy but the Church didnt want to rest on their laurels and were keen to promote the dates for the 2017 season. Although the church community is modern in outlook the wider village looks tend to prefer comfortable traditional Christmas celebrations with carols choirs and candles. Duffield Flyer Back I reflected this in the flyers with a stylish script announcing Christmas on a teal blue background taken from the newly developed branding colourway. Its a sophisticated and stylish design aimed to appeal to the people of the village. It speaks of a traditional Christmas with well-known songs and crib services. Christ Church Derby Christ Church Manger Things Church Flyer In contrast the congregation of 7-year-old Christ Church Derby meets in a former scaffolding warehouse in the centre of Derby. Theres very little traditional beyond theology at the church. With an age range somewhat younger than your typical church lost of young families and students they have an outlook to match. Christmas services do have a sprinkling of tradition songs youll recognise mince pies and a little nativity scene but theres plenty unusual too no church organ or choir for example. The surrounding community is far more mixed than Duffields with blocks of flats and streets of Victorian terrace houses making up the bulk of the residential stock. Its a typical city community more diverse and mixed than a village or town with generally modestly incomes as well as pockets of poverty. For the Christ Church Derby flyers I aimed for something much more modern and developed a design that picked up on a recent cultural event the release of Netflix Stranger Things. I was mulling over the design as the program was released at the end of October and the wordplay of Stranger and Manger struck me as interesting. I then needed to persuade the client that billing the Christmas event at the church as Manger Things was a good idea! Christ Church Flyer Front - Manger Things Fortunately they loved it so I recreated the Stranger Things title text using the font Benguiat adding the various effects and shadows until Id got something along the lines of the original titles. The finishing touch was to reference the large red 2 in the second seasons titles with a Christmas star shape behind the text. Its a much more modern of the moment design created to appeal to culturally aware city dwellers. Comparisons The two designs then are leagues apart in style targetting two very different audiences. I dont think you could simply swap the two styles over. Using the traditional St Alkmunds flyer for Christ Church Derby would I believe create a false impression that the services are really traditional Christmas visitors may be disappointed that this wasnt quite what they got. Promoting Duffield with the Manger Things flyer would maybe alienate traditional Christmas attendees confusing the message that at St Alkmunds they can expect a recognisable Christmas service. Two very different flyers then both attempting to do the same thing encourage people to come to church at Christmas both great fun to work on and both being distributed to local communities as I type. Id love to hear your thoughts which design do you prefer? Which works the best? let me know below! Duffield Flyers Duffield Flyer Front Christ Church Flyers Duffield Church Flyer Christ Church Flyer Back Tale of Two Christmas Flyers A Tale of Two Christmas Flyers



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CONTACT

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Derby
DE1 1EE
Call: +44 (0)1332 416 446
kieran@derby.graphics

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GENEROUS WORDS

Thank you for designing such a distinctive and versatile logo for me, Kieran. I have been able to use the different versions of it for different purposes, whilst still keeping my branding consistent. The logo fully meets the design brief and I am very happy with it. I look forward to working with you again.



Llinos Hobson - Textile Deli

BLOG

How much does a logo cost? »

A logo could cost anywhere from nothing to a six-figure sum and over!

You’re not here to be given a huge ballpark figure, so, along with an idea to be more succinct and direct, logo design starts from £500.


Logo Folio 2017 - Kieran Harrod »

A review of 2017 in logos.


A Tale of Two Christmas Flyers »

How to make sure you design for your audience, told by two very different Christmas flyers.


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