1 April 2017, 08:00
Package design for this new, cutting-edge eco-friendly consumer product, launching 01/04/2017, Powdered Water! Find Out More.
29 January 2016, 10:29
Label design for a range of plant and lawn feeds launching spring 2016.
A tiny little plant pot that you could put a tiny little cactus in. | 26 Desk Accessories That Will Make You Happier To Be At Work
Pierre Geometric Terrarium - Octahedron - Zinc
Geometric terrariums. I'd like to have these on my desk at work.
A Tale of Two Christmas Flyers Ah Christmas the season that starts ever earlier! As the final firework leaves the launch tube the commercial arm of the Xmas kicks into gear showering us with adverts tinsel and Michael Bublé. Its December now though so is it OK to discuss a few things festive? Best close the tab now if not because Im going to discuss a Tale of two Christmas flyers. However long we think the run-up to Christmas has extended there are some folks for example those in the consumer products field for whom Christmas commands their time for much much longer. Unsurprisingly churches also have to keep one eye on Christmas from pretty early in the year planning a multitude of events and services often alongside the local community or schools. Ive been designing various things for a couple of churches for a number of years now (one I attend the other I used to) this year I created promotional Christmas flyers for them both. Theyve both been printed and Ive got them in my hands. Theres something striking when you have them together just how different they are despite both being the same format printed on A6 double-sided 450gsm stock. Its also despite the core theology of the two churches being roughly similar (I guess the shorthand would be reformed evangelical or those who were wondering) and despite the ultimate goal getting people to church at Christmas being the same. As I sat considering this I realised it was a good lesson in getting to know your client and ensuring design solutions meet their needs. St Alkmunds Duffield Duffield Church Flyers During 2017 Ive worked with St Alkmunds (and sister church St. Pauls) to develop a new website and brand for the two congregations. Things are nearly wrapped up (and I look forward to sharing that soon) and we developed a promotional flyer for this years 2017 Christmas events. St Alkmunds is a church that can date itself back to the Doomsday book the existing church is believed to have been started by the Normans in the 12th century. It serves a large mostly well-off residential village to the north of Derby. Its a very pretty very traditional looking building and always enjoys busy Christmas events attended by people throughout the village with some seven special events from Christingles to Carols on top of their regular advent Sunday services. The village is also kind of typical middle class and pretty boasting some of Derbyshires best schools (one even ranks exceedingly highly in the national league tables) packed with well-educated residents families and comfortably off retirees. Christmas is always well attended links to the local schools make promoting traditional childrens services easy but the Church didnt want to rest on their laurels and were keen to promote the dates for the 2017 season. Although the church community is modern in outlook the wider village looks tend to prefer comfortable traditional Christmas celebrations with carols choirs and candles. Duffield Flyer Back I reflected this in the flyers with a stylish script announcing Christmas on a teal blue background taken from the newly developed branding colourway. Its a sophisticated and stylish design aimed to appeal to the people of the village. It speaks of a traditional Christmas with well-known songs and crib services. Christ Church Derby Christ Church Manger Things Church Flyer In contrast the congregation of 7-year-old Christ Church Derby meets in a former scaffolding warehouse in the centre of Derby. Theres very little traditional beyond theology at the church. With an age range somewhat younger than your typical church lost of young families and students they have an outlook to match. Christmas services do have a sprinkling of tradition songs youll recognise mince pies and a little nativity scene but theres plenty unusual too no church organ or choir for example. The surrounding community is far more mixed than Duffields with blocks of flats and streets of Victorian terrace houses making up the bulk of the residential stock. Its a typical city community more diverse and mixed than a village or town with generally modestly incomes as well as pockets of poverty. For the Christ Church Derby flyers I aimed for something much more modern and developed a design that picked up on a recent cultural event the release of Netflix Stranger Things. I was mulling over the design as the program was released at the end of October and the wordplay of Stranger and Manger struck me as interesting. I then needed to persuade the client that billing the Christmas event at the church as Manger Things was a good idea! Christ Church Flyer Front - Manger Things Fortunately they loved it so I recreated the Stranger Things title text using the font Benguiat adding the various effects and shadows until Id got something along the lines of the original titles. The finishing touch was to reference the large red 2 in the second seasons titles with a Christmas star shape behind the text. Its a much more modern of the moment design created to appeal to culturally aware city dwellers. Comparisons The two designs then are leagues apart in style targetting two very different audiences. I dont think you could simply swap the two styles over. Using the traditional St Alkmunds flyer for Christ Church Derby would I believe create a false impression that the services are really traditional Christmas visitors may be disappointed that this wasnt quite what they got. Promoting Duffield with the Manger Things flyer would maybe alienate traditional Christmas attendees confusing the message that at St Alkmunds they can expect a recognisable Christmas service. Two very different flyers then both attempting to do the same thing encourage people to come to church at Christmas both great fun to work on and both being distributed to local communities as I type. Id love to hear your thoughts which design do you prefer? Which works the best? let me know below! Duffield Flyers Duffield Flyer Front Christ Church Flyers Duffield Church Flyer Christ Church Flyer Back Tale of Two Christmas Flyers A Tale of Two Christmas Flyers
Kieran has supported Yellow for some years now and during this time he has provided us with all aspects of design support, including design consultancy, branding, website creation, marketing communications material and general design support. He is very creative and an important part of our marketing effort.
Andy Kevins - Yellow Group
A logo could cost anywhere from nothing to a six-figure sum and over!
You’re not here to be given a huge ballpark figure, so, along with an idea to be more succinct and direct, logo design starts from £500.
A review of 2017 in logos.
How to make sure you design for your audience, told by two very different Christmas flyers.
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