This popped up on Creative Review yesterday. They didn’t really comment on the update but focused the story on the agency that updated it, which was their ad agency, as opposed to a dedicated branding agency.
I don’t really have a problem with that, there are surely plenty of talented creative types who can do this kind of thing within the agency, so why shouldn’t they. Although what they’ve come up with leaves me feeling a little cold. It ticks all the current big brand update boxes; A ribbon, check, gradients, check, customised font, check, friendly and environmental green, check!
There is plenty wrong with it but I wouldn’t say it’s hateful to look at and it will look nice on customers bills and in their promotional materials. But I do have issues with it.
…A number of my posts have found themselves a new home on my new logo blog logocurio.us. This one can be found in full on the British Gas Logo post on logocurio.us, read this article in full over there!
Kieran Harrod is a Creative, Professional & Reliable Graphic Designer skilled in branding, print and web design, with bags of integrity.
Based in Derby, UK, Kieran set up his own business in May 2011 after practicing design since 1997 including 7 years as an in-house designer and marketing manager for the UK arm of a multinational. Get in touch to get something designed for your business.
It was refreshing to work with an experienced, professional graphic designer who quickly understood what we wanted to achieve at Scoops Diner. We provided the bare bones and Kieran fleshed it out to create a spectacular end product design. Aside from the graphic design, I found Kieran to be a warm, genuine, humorous and down to earth chap who pro-actively gave positive and constructive advice on other aspects of our business. I have already and will continue to recommend Kieran to other businesses for his design services work.
Aftab Rehman - Scoops Diner
A logo could cost anywhere from nothing to a six-figure sum and over!
You’re not here to be given a huge ballpark figure, so, along with an idea to be more succinct and direct, logo design starts from £500.
A review of 2017 in logos.
How to make sure you design for your audience, told by two very different Christmas flyers.
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