Increase holiday accommodation bookings by 25% with website & branding.
The Glenorchy Centre is an affordable self-catering accommodation centre for up to 26 people in the fantastic Derbyshire town of Wirksworth. It is ideal for families or small groups, with a well-equipped kitchen and dining area, huge hall with stage and four bedroom areas.
The wonderful Grade II Listed building is located in a conservation area along a quiet cobbled street, with easy access to parking facilities.
The team at Glenorchy contacted me in order to update their existing functional site, which had served a purpose for a few years but was looking outdated and not performing within the modern search world.
Much of this under-performance both for visitors and searchers was down to a lack of content and an absence of navigation structure.
After an initial meeting with the Glenorchy committee, it was decided that to justify a new site, new photography and content was required and I began to develop designs a new brand was created to compliment the updated web presence.
In a disappointingly damp year, I took the opportunity to visit the Centre on a bright and sunny morning. I aimed to get some good external shots of the listed building in the sunshine, aware of the tricky placement of the building within the towns tight streets.
Inside the aim was to help get the scale of the facility across, especially the large hall, and describe the sleeping facilities visually.
The Glenorchy Centre didn’t have an identity, brand or logo as such when I began the project. There were a number of elements the Centre had used in various places, on signage and in flyers, but nothing fixed.
Once I began to develop a design for the site, I was concerned that this “non-logo” direction was unhelpful, and creating a tidy, appropriate logo to anchor the site would be good.
Therefore I created a design which played on the architecture of the building, a standout feature of the facility, in a formal rectangular holding shape.
This new brand helped create an improved visual presence for the hostel on the website and online in general.
The site itself was designed to showcase the unique facilities of the Centre. Situated on the edge of the Peak district I wanted to get across both the beauty of the building and the charm of the town of Wirksworth where it is located.
The facilities are also unique in their nature with hostel like rooms suited for school, church and small group breaks. I therefore created a site reflecting the nature of the building and promoting the kind of groups who can best make use of the Centre.
Using 3 main colours, a sage green, dark moss and a warm cream, the site is classic and smart but not overly serious. Key photographs head each page showcasing the building and it’s facilities and large clear text supports the visuals.
Local images show off the area and the sections are filled with content to encourage visitors about the locales excellent opportunities. With plenty of internal images to explain how the Centre is laid out, any visitor should be without doubt of what’s on offer.
Polished off with a booking form and contact form, the site promotes the Centre in a fresh, smart and exciting way.
Technically the site is built to resize from PC to tablet to mobile organically providing the very best experience to all visitors including those on the go and is built on HTML, CSS and JQuery technologies to ensure cross platform, cross browser accessibility.
Finally the site has been built from the ground up as a “Google Friendly” site, with appropriate content, suitable markup and SEO elements to keep the big G happy!
Kieran Harrod is a Creative, Professional & Reliable Graphic Designer skilled in branding, print and web design, with bags of integrity.
Based in Derby, UK, Kieran set up his own business in May 2011 after practicing design since 1997 including 7 years as an in-house designer and marketing manager for the UK arm of a multinational. Get in touch to get something designed for your business.
Kieran has supported Yellow for some years now and during this time he has provided us with all aspects of design support, including design consultancy, branding, website creation, marketing communications material and general design support. He is very creative and an important part of our marketing effort.
Andy Kevins - Yellow Group
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