Keeping an eye out on what companies and brands are doing is important to my practice but also something I enjoy. There are any number of sites and blogs around, some of which I follow.
LogoLounge is one of those and each year they produce a Trends report, looking at themes and developments in the world of brand.
It was good to see it reproduced in Creative Review as it had slipped down the list in my RSS reader (Pulse for Android, get it). It’s always an interesting analysis if a little subjective on what the editor see’s logo wise, but I always like to guess what will be on it and see if any I’ve spotted match.
This year I predicted Gradients, which was a sitter, Banding, which I guess sits with gradients, and Bucky’s (or triangles). Of the others I’d really not hit on Blur (perhaps because I don’t like it) or Brown, despite loving brown.
Kieran Harrod is a Creative, Professional & Reliable Graphic Designer skilled in branding, print and web design, with bags of integrity.
Based in Derby, UK, Kieran set up his own business in May 2011 after practicing design since 1997 including 7 years as an in house designer and marketing manager for the UK arm of a multinational. Get in touch to get something designed for your business.
The work that you carried out for me was absolutely what I was looking for. From concept to completion and in particular what struck me the most was the fact that nothing was to much trouble to make sure I was happy with the end product which has certainly given my business the professional edge.
Chris Poplar - CJP Engineering Services
Kieran Harrod brand designer with an office at Friar Gate Studios and tent folder extraordinaire discusses an issue facing many businesses looking to re-brand.
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