Shrovetide Inspired Logo for Ashbourne-based Healthcare Provider

Derby, Derbyshire, UK: 16 February 2017 – Derby-based logo & branding creator and graphic designer, Kieran Harrod, is behind the new branding and logo for Ashbourne-based healthcare provider Henmore Health.

Kieran, from Kilburn, Derbyshire, has been working in the design industry for 18 years undertook the project alongside the team at Henmore to bring a modern, professional and fresh look to the services provided by Henmore Health.

Kieran was commissioned to develop a brand that reflected this nature and the commitment of those who operate within it. The Henmore ‘H’ was born: a design which takes the geography of Ashbourne as its skeleton.

The bottom corner and right diamond are aligned with the locations of the Shrovetide “goals” beside the Henmore, with the river represented in blue between. A series of 3 blues highlight the river as the central inspiration for this design with accents of green for the land and a dark stone for the goals.
Henmore Health Ltd is owned and operated by the GP Partners and Practice Manager of a successful GP Practice located in Ashbourne, at the gateway to the Peak District.

Recognising the changing environment in General Practice and the pace of evolution, Henmore Health seeks to promote the Tiered Care Model for NHS Practices, evolve Primary Care Facilities to be more sustainable and robust in the current climate and provide Private Services to patients who seek a high-quality private care pathway.

Commenting on the project, Kieran said:

“Creating a brand for an exciting, forward-thinking organisation such as Henmore has been excellent. I’m proud with the result, a brand that’s inspired by the geography of Ashbourne, anchored by the Shrovetide goals, yet looks confidently outward from the town towards the future. ”
On working with Kieran, Danny Smart of Henmore Health stated:

“Kieran did a terrific job with the Henmore Health branding and the solution expertly met the brief we provided. It was great to work with a professional brand designer who offered significant value for money and someone we would be happy to recommend.”

More information about Henmore Health Ltd can be found at and more about Kieran Harrod can be found at

Kieran Harrod
Kieran Harrod Design
+44(0)1332 416 446

Notes to Editors:

About Kieran Harrod
Kieran Harrod is a Creative, Professional & Reliable Graphic Designer skilled in branding, print and web design, with bags of integrity. Based in Derby, UK, Kieran set up his own business in May 2011 after practising design since 1997 including 7 years as an in-house designer and marketing manager for the UK arm of a multinational. Creator of graph and chart based blog Life in Graphs, Kieran also writes for, a logo design blog.

About Henmore Helath Ltd
A traditionally minded, caring organisation, Henmore Health has recognised the need for effective change to meet the modern demands of Healthcare in the 21st Century. However this is not at the detriment to a high quality, patient focused care model and Henmore Health promises to provide the highest standard of care to all our patients. NHS or Private, our patients will receive a level of care that combines best practice with innovation and sustainability. Our facilities and services will remain highly accessible, fit for purpose and sustainable for this decade, and the next.




A second business card variation.


Multiple business card variations



Alignment of the logo to the geography



Logo Variants



External Signage Mockup