Bringing the brand of an established business up to date.
Mason Electronics, founded in 1979 are a leading Midlands company providing a comprehensive selection of portable on-site communication systems for sale and hire.
After a recent reorganisation Mason approached me to update their logo and branding in order to bring the brand in line with the companies ambition. Over the previous years the organisation had used various forms of logo in multiple shapes and sizes, with each refresh they continued to use old material stocks presenting their customers with an ad-hoc brand.
Mason were keen to shake this off and make a fresh start.
Working alongside the team at Mason I identified the advantage of keeping the only previous constant, dark blue. A brighter more “blue” colour was chosen as a base and was accompanied by a second almost process blue.
Keen to keep the core “radio” nature of the companies activities, I built a radio tower from the A with transmitting waves. The tower isn’t a replica of a nostalgic 50’s TV broadcast tower but modern and clean. This was supported by a smart sans serif typeface and multiple layout versions for various applications.
The logo was then rolled out to a set of business cards and a letterhead as well as a corporate calendar topper.
Mason Business Card mockup.
Mason Logo letterpress
Mason Logo Isolated
The obligatory drawing lines around the logo mockup.
Detail of the tower isolated.
Horizontal, vertical and icon alternatives.
Kieran Harrod is a Creative, Professional & Reliable Graphic Designer skilled in branding, print and web design, with bags of integrity.
Based in Derby, UK, Kieran set up his own business in May 2011 after practicing design since 1997 including 7 years as an in house designer and marketing manager for the UK arm of a multinational. Get in touch to get something designed for your business.
It was refreshing to work with an experienced, professional graphic designer who quickly understood what we wanted to achieve at Scoops Diner. We provided the bare bones and Kieran fleshed it out to create a spectacular end product design. Aside from the graphic design, I found Kieran to be a warm, genuine, humorous and down to earth chap who pro-actively gave positive and constructive advice on other aspects of our business. I have already and will continue to recommend Kieran to other businesses for his design services work.
Aftab Rehman - Scoops Diner
Kieran Harrod brand designer with an office at Friar Gate Studios and tent folder extraordinaire discusses an issue facing many businesses looking to re-brand.
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On a 600gsm stock my business cards are fabulous, really sturdy and thick, they also have a great feel to the finish. They also feature some of my fave projects to make a pocket portfolio!
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