Modern cycling logo design with a classic feel.
Les Randonneurs Mondiaux, an international ultra long distance cycling association based in France.
This hardy bunch of cyclists enjoy nothing more than cycling +600km specifically organising events such as Paris-Brest-Paris as well as other 1200km events in Europe, The States and Australia, cycled over around 90 hours. This includes the 4 yearly London Edinburgh London event (LEL), which next year (2013) encompasses a 1400km route from the nations capital to the Scottish seat of power and back.
I was approached to create a new logo for the organisation as part of the marketing activities being undertaken by the LEL team (more on my work for this in the near future!).
The brief was to create a new image for an international cycling organisation with very traditional roots. They had an existing logo which was a touch eclectic in it construction featuring a globe, two cyclists a bit of French Tricolour and some unassociated text.
Original LRM Logo design
The final design took a few of these elements but brought them right up to date with a modern “badge” style logo that would suit multiple applications from traditional stationary to cycle jerseys and beyond.
New LRM Logo design rendering
The globe is signified with the parallel and meridian lines and is surrounded by a bike chain, this sits above a sign like element with the Les Randonneurs Mondiaux text within.
New LRM Logo design in Red.
Sample of the LRM Spec sheet defining the use of the new logo.
LRM logo for very small sizes, reduces the complexity of the design to retain recognition.
I’d love to hear your thoughts, the comments are open!
Kieran Harrod is a Creative, Professional & Reliable Graphic Designer skilled in branding, print and web design, with bags of integrity.
Based in Derby, UK, Kieran set up his own business in May 2011 after practicing design since 1997 including 7 years as an in house designer and marketing manager for the UK arm of a multinational. Get in touch to get something designed for your business.
Kieran has supported Yellow for some years now and during this time he has provided us with all aspects of design support, including design consultancy, branding, website creation, marketing communications material and general design support. He is very creative and an important part of our marketing effort.
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