Modern cycling logo design with a classic feel.
Les Randonneurs Mondiaux, an international ultra long distance cycling association based in France.
This hardy bunch of cyclists enjoy nothing more than cycling +600km specifically organising events such as Paris-Brest-Paris as well as other 1200km events in Europe, The States and Australia, cycled over around 90 hours. This includes the 4 yearly London Edinburgh London event (LEL), which next year (2013) encompasses a 1400km route from the nations capital to the Scottish seat of power and back.
I was approached to create a new logo for the organisation as part of the marketing activities being undertaken by the LEL team (more on my work for this in the near future!).
The brief was to create a new image for an international cycling organisation with very traditional roots. They had an existing logo which was a touch eclectic in it construction featuring a globe, two cyclists a bit of French Tricolour and some unassociated text.
Original LRM Logo design
The final design took a few of these elements but brought them right up to date with a modern “badge” style logo that would suit multiple applications from traditional stationary to cycle jerseys and beyond.
New LRM Logo design rendering
The globe is signified with the parallel and meridian lines and is surrounded by a bike chain, this sits above a sign like element with the Les Randonneurs Mondiaux text within.
New LRM Logo design in Red.
Sample of the LRM Spec sheet defining the use of the new logo.
LRM logo for very small sizes, reduces the complexity of the design to retain recognition.
I’d love to hear your thoughts, the comments are open!
Kieran Harrod is a Creative, Professional & Reliable Graphic Designer skilled in branding, print and web design, with bags of integrity.
Based in Derby, UK, Kieran set up his own business in May 2011 after practicing design since 1997 including 7 years as an in house designer and marketing manager for the UK arm of a multinational. Get in touch to get something designed for your business.
We are really happy with the comprehensive branding solution that Kieran has put together. It was very important for LEL to have impact and be visible to the public as well as supporting the cyclists with essential kit. Kieran seamlessly brought together multiple elements to give the brand continuity and help position LEL as a noteworthy cycling event.
Danial Webb - London Edinburgh London
On a 600gsm stock my business cards are fabulous, really sturdy and thick, they also have a great feel to the finish. They also feature some of my fave projects to make a pocket portfolio!
When the ReST vulnerability hit the news, I was happy that my hosted websites were already safe.
At some point in the discussion of a new branding project, the client will almost always ask what files they expect to receive. At first, I found this an odd query, although perfectly valid, my assumption was alway that I’d supply every file they’d need, why would I design a logo and do anything less?
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