Creating an informative, concise safety briefing to British rail infrastructure staff.
As part of an long term project with Derby based ISS Labour, I was commissioned to develop a briefing document for internal use. The company had previously collated and emailed the information in a Word document, distributed to their various branches and team leaders for further dissemination to the coal face staff.
Currently enjoying a period of fast expansion, ISS were looking to add a layer of professionalism to the recurring document in order to better relay the important safety information. There was an additional desire to expand the document to cover company based training opportunities, staff initiatives and general news.
We set about creating a magazine style document that could be sent via email and printed off on location for staff. The goal was to create an attractive formal safety briefing that staff wanted to read with valuable information and opportunities.
With little existing design to work from I developed the magazine design in it’s entirety from the “Safety First” brand to the the documents look and feel.
The briefing is loosely split into two with vital safety updates, accident information and key actionable elements requiring clear and easy to read pages with a second less formal company news element following this pattern but with more scope for visual decoration.
Safety First Cover
Kieran Harrod is a Creative, Professional & Reliable Graphic Designer skilled in branding, print and web design, with bags of integrity.
Based in Derby, UK, Kieran set up his own business in May 2011 after practicing design since 1997 including 7 years as an in house designer and marketing manager for the UK arm of a multinational. Get in touch to get something designed for your business.
Thank you for designing such a distinctive and versatile logo for me, Kieran. I have been able to use the different versions of it for different purposes, whilst still keeping my branding consistent. The logo fully meets the design brief and I am very happy with it. I look forward to working with you again.
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Kieran Harrod brand designer with an office at Friar Gate Studios and tent folder extraordinaire discusses an issue facing many businesses looking to re-brand.
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