A new logo and identity for Derby based IT solutions firm, Interis.
Interis, an IT solutions and services company based just outside of Derby had outgrown their self created logo and identity. With a number of important marketing activities ahead of them, they were looking to reposition their brand look and feel.
The offering provided by Interis is wide, from on and off site consultancy, IT solutions and Enterprise Application Integration. This wide and broad ranging offering created a challenge of encapsulating the brand in a single logomark.
To overcome this challenge I began to develop a number of design ideas, exploring various solutions. The team at Interis were keen to explore a couple of ideas they had, so I included these in my development process.
We now had a a set of draft designs, at various stages of development, to build upon. We met a second time to discuss the drafts and develop a couple of the Interis teams preferred designs. It was a great opportunity to develop some designs on site with the client seeing the changes as I created them.
With these new designs in hand I returned to the studio to further refine and develop these as well as explore a number of additional ideas discussed on site.
This second set of development designs was shown to the Interis team. These designs helped focus them on exactly what they were after and with a few more examples on various text and colour options, I created the final Interis logo.
As always with a completed logo development, Interis were provided with a variety of alternative options and versions, from single colour options and mono colour designs to web ready favicons.
The project extended to business cards, letterheads, a promotional leaflet and pull up marketing banner for use at exhibitions.
Kieran Harrod is a Creative, Professional & Reliable Graphic Designer skilled in branding, print and web design, with bags of integrity.
Based in Derby, UK, Kieran set up his own business in May 2011 after practicing design since 1997 including 7 years as an in house designer and marketing manager for the UK arm of a multinational. Get in touch to get something designed for your business.
Kieran has supported Yellow for some years now and during this time he has provided us with all aspects of design support, including design consultancy, branding, website creation, marketing communications material and general design support. He is very creative and an important part of our marketing effort.
Andy Kevins - Yellow Group
Kieran Harrod brand designer with an office at Friar Gate Studios and tent folder extraordinaire discusses an issue facing many businesses looking to re-brand.
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On a 600gsm stock my business cards are fabulous, really sturdy and thick, they also have a great feel to the finish. They also feature some of my fave projects to make a pocket portfolio!
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