Filed Under: Web Design,
The distinction between Search Engine Optimisation and Search Engine Marketing is often not alluded to on web designers sites. Any designer worth their salt will ensure that sites they design are optimised for search engines, it’s web design 101.
Search Engine Optimisation (SEO) involves adding hidden tags and words that the user doesn’t see, but words search engines look for and include important keywords in high priority places. I won’t describe what to do in detail, you can search for SEO on the web if you want to know more.
What most designers won’t offer as standard is Search Engine Marketing (SEM). The SEM process takes time and is an ongoing, again search yourself for the detail, but analysing keywords, looking at traffic data and creating incoming links are all involved. Improving your presence using SEM is time consuming and tough work.
Discuss with your designer what SEM they provide in the price they quote. You might want to consider paying a retainer for your designer or SEM professional to help in this area. Having a professional do this for you will save you time and effort as they will already know what to do, the tips and secrets and mistakes of this ‘dark art’!
Experienced SEM’s will keep abreast of the latest developments, which can change at the drop of a hat, should one of the search engine alter there algorithms or rules of exclusion.
You could do some of the work yourself, but it is a varied and fickle business. If you do look into it, just make sure you don’t let it consume all of your time as you still need to run your company!
A series of articles exploring the most important things, in my experience that small business owners should plan for when preparing their web site. A new article will be released each day this week covering tips #1 to #5. To receive all 10 tips contained in the 4,000 word e-Briefing, sign up now.
Kieran Harrod is a Creative, Professional & Reliable Graphic Designer skilled in branding, print and web design, with bags of integrity.
Based in Derby, UK, Kieran set up his own business in May 2011 after practicing design since 1997 including 7 years as an in house designer and marketing manager for the UK arm of a multinational. Get in touch to get something designed for your business.
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We are really happy with the comprehensive branding solution that Kieran has put together. It was very important for LEL to have impact and be visible to the public as well as supporting the cyclists with essential kit. Kieran seamlessly brought together multiple elements to give the brand continuity and help position LEL as a noteworthy cycling event.
Danial Webb - London Edinburgh London
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