Filed Under: Web Design,
Deciding what your site will look like is important. Using the skills of a professional web designer to ensure the site is appropriate, attractive and easy to use, but your input will be vital.
Make a list of sites you like and don’t like, and why. This will help inform your designer when thinking about your new web site. If you make such a list you’ll be able to explain not only which web sites you like but also discover some reasons why that is. Perhaps it will be the overall look, or maybe it’s how the navigation works.
Above your personal likes and dislikes, you may have a brand look and feel to keep in mind. If you’ve developed your businesses image over a number of years, but not yet made the leap online, you’ll want to ensure the look, feel and corporate tone of the company makes the transfer too.
Alternatively you may choose to take the step of going online as an opportunity to update the look of your business wholesale, keeping your identity up to date and relevant to your target market.
Your target market should be the greatest informer of how your site will look. A site designed for well off retired people will look a great deal different to one aimed at students. Discussing the purpose of your site with a professional designer should ensure that the design is appropriate for the market.
Ensure you avoid companies who build web sites based on templates. They may offer a cheap solution, but by building your site quickly from a basic starting point, the site won’t look unique and runs an increased risk of not being relevant for your target market.
However beware, as you could have the most fantastic looking site that’s right down your customers street, but if it’s not intuitive and simple to use then it’s all for nothing! Ensure your designer has the skills and knowledge to make user friendly and browser compatible sites which look how they should no matter what computer the visitor is using.
A series of articles exploring the most important things, in my experience that small business owners should plan for when preparing their web site. A new article will be released each day this week covering tips #1 to #5. To receive all 10 tips contained in the 4,000 word e-Briefing, sign up now.
Come back tomorrow for Tip #3 – What’s in a Name? – Choose a Domain and make it Pay.
Kieran Harrod is a Creative, Professional & Reliable Graphic Designer skilled in branding, print and web design, with bags of integrity.
Based in Derby, UK, Kieran set up his own business in May 2011 after practicing design since 1997 including 7 years as an in house designer and marketing manager for the UK arm of a multinational. Get in touch to get something designed for your business.
We are really happy with the comprehensive branding solution that Kieran has put together. It was very important for LEL to have impact and be visible to the public as well as supporting the cyclists with essential kit. Kieran seamlessly brought together multiple elements to give the brand continuity and help position LEL as a noteworthy cycling event.
Danial Webb - London Edinburgh London
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