Geographically inspired logo and branding for Henmore Health, a modern healthcare provider with a traditionally minded, caring outlook.
Henmore Health is owned and operated by the GP Partners & Practice Manager of a successful GP Practice in Ashbourne, Derbyshire, at the gateway to the Peak District.
Recognising the changing environment in General Practice and the pace of evolution, Henmore Health seeks to promote the Tiered Care Model for NHS Practices, evolve Primary Care Facilities to be more sustainable and robust in the current climate and provide Private Services to patients who seek a high-quality care pathway.
A traditionally minded, caring organisation, Henmore Health recognises the need for effective change enabling it to meet the modern demands of a 21t Century healthcare environment. However, this is not at the detriment to a high-quality, patient-focused care model and Henmore Health promises to provide the highest standard of care to all its patients.
Forming a stylised H from geometric shapes, the design takes the geography of Ashbourne as its skeleton.
The bottom corner and right diamond are aligned with the locations of the Shrovetide “goals” beside the Henmore, with the river represented in blue between. A series of 3 blues highlight the river as the central inspiration for this design with accents of green for the land and a dark stone for the goals.
Living Brand Guidelines
Alignment of the logo to the geography
External Signage Mockup
Multiple business card variations
A second business card variation.
Colour Reference Sheet
Kieran Harrod is a Creative, Professional & Reliable Graphic Designer skilled in branding, print and web design, with bags of integrity.
Based in Derby, UK, Kieran set up his own business in May 2011 after practicing design since 1997 including 7 years as an in house designer and marketing manager for the UK arm of a multinational. Get in touch to get something designed for your business.
Sincerely enjoyed working with Kieran.
From start to finish we received nothing but professional and quality customer service. I never once had to chase anything up! The end product was a set of logos that we really love and that met the brief provided.
Kieran was not the cheapest designer out there but there is definitely a high level of quality and service, you get what you pay for!
I unreservedly recommend his services to anyone in need of a talented professional graphic designer! Thanks again Kieran, look forward to working with you again in future!
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Mo Khan - In the Bun
When the ReST vulnerability hit the news, I was happy that my hosted websites were already safe.
At some point in the discussion of a new branding project, the client will almost always ask what files they expect to receive. At first, I found this an odd query, although perfectly valid, my assumption was alway that I’d supply every file they’d need, why would I design a logo and do anything less?
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