Henmore Health is owned and operated by the GP Partners & Practice Manager of a successful GP Practice in Ashbourne, Derbyshire, at the gateway to the Peak District.

Recognising the changing environment in General Practice and the pace of evolution, Henmore Health seeks to promote the Tiered Care Model for NHS Practices, evolve Primary Care Facilities to be more sustainable and robust in the current climate and provide Private Services to patients who seek a high-quality care pathway.


A traditionally minded, caring organisation, Henmore Health recognises the need for effective change enabling it to meet the modern demands of a 21t Century healthcare environment. However, this is not at the detriment to a high-quality, patient-focused care model and Henmore Health promises to provide the highest standard of care to all its patients.


Forming a stylised H from geometric shapes, the design takes the geography of Ashbourne as its skeleton.

The bottom corner and right diamond are aligned with the locations of the Shrovetide “goals” beside the Henmore, with the river represented in blue between. A series of 3 blues highlight the river as the central inspiration for this design with accents of green for the land and a dark stone for the goals.

 



 

Living Brand Guidelines



 

Alignment of the logo to the geography



 

External Signage Mockup



 

Multiple business card variations



 

A second business card variation.



 

Colour Reference Sheet