Geographically inspired logo and branding for Henmore Health, a modern healthcare provider with a traditionally minded, caring outlook.
Henmore Health is owned and operated by the GP Partners & Practice Manager of a successful GP Practice in Ashbourne, Derbyshire, at the gateway to the Peak District.
Recognising the changing environment in General Practice and the pace of evolution, Henmore Health seeks to promote the Tiered Care Model for NHS Practices, evolve Primary Care Facilities to be more sustainable and robust in the current climate and provide Private Services to patients who seek a high-quality care pathway.
A traditionally minded, caring organisation, Henmore Health recognises the need for effective change enabling it to meet the modern demands of a 21t Century healthcare environment. However, this is not at the detriment to a high-quality, patient-focused care model and Henmore Health promises to provide the highest standard of care to all its patients.
Forming a stylised H from geometric shapes, the design takes the geography of Ashbourne as its skeleton.
The bottom corner and right diamond are aligned with the locations of the Shrovetide “goals” beside the Henmore, with the river represented in blue between. A series of 3 blues highlight the river as the central inspiration for this design with accents of green for the land and a dark stone for the goals.
Living Brand Guidelines
Alignment of the logo to the geography
External Signage Mockup
Multiple business card variations
A second business card variation.
Colour Reference Sheet
Kieran Harrod is a Creative, Professional & Reliable Graphic Designer skilled in branding, print and web design, with bags of integrity.
Based in Derby, UK, Kieran set up his own business in May 2011 after practicing design since 1997 including 7 years as an in house designer and marketing manager for the UK arm of a multinational. Get in touch to get something designed for your business.
Kieran has supported Yellow for some years now and during this time he has provided us with all aspects of design support, including design consultancy, branding, website creation, marketing communications material and general design support. He is very creative and an important part of our marketing effort.
Andy Kevins - Yellow Group
Kieran Harrod brand designer with an office at Friar Gate Studios and tent folder extraordinaire discusses an issue facing many businesses looking to re-brand.
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On a 600gsm stock my business cards are fabulous, really sturdy and thick, they also have a great feel to the finish. They also feature some of my fave projects to make a pocket portfolio!
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