Category: Marketing

Fie Quality Motor Oil Logo

Hardcore Oil

12 October 2016, 16:12

Overused but effective, a draft “Hardcore” logo!

http://derby.graphics/hardcore-oil

 
Liqorice Allsorts 4.5

Android 4.5 to be named Liquorice Allsorts

4 September 2013, 10:50

BREAKING: After Google and KitKat announced their tie up to release the next version of Android 4.4 as “KitKat”, my (imaginary) sources reveal that 4.5 is to be named “Liquorice Allsorts”. {SPOOF}

http://derby.graphics/android-45-to-be-named-liquorice-allsorts

 
Web Design Tips

Website Design Tips for Non Designers

19 July 2012, 11:53

As the tools and systems we use on the internet are getting increasingly powerful. Seen in many sectors, such as Google’s increasingly powerful online browser based office tools; Google Docs (about to become fully integrated into Google Drive). These tools allow you to open and edit Word files in your browser on any computer, tablet or smartphone, anywhere.

http://derby.graphics/website-design-tips-for-non-designers

 

The Anatomy of a Google Search Engine Results Page (SERP)

9 July 2012, 22:34

I often have fairly long chats with clients, breaking down the information they see on a search engine results page (SERP) on Google. helping them to understand what they see when they submit a search to Google.

I take it for granted these days that I understand what I see, but that’s because I’m in deep. It’s easy for me to start saying things like “you’re position 3 in the natural results” and spouting gibberish about keywords and Google places.

http://derby.graphics/the-anatomy-of-a-google-search-engine-results-page-serp

 
KH Union Flag

A Jubilee (of sorts)!

1 June 2012, 10:56

So that lovely lady, the Queen. The one with the posh hats who has been understated, wise and, well, regal for 60 years. As such we’re all going to have a bit of fun at some point this weekend and probably have long ones (unless you work in a shop, where you’ll be working & expecting customers to celebrate by buying stuff).

But this weekend also marks my own little Jubilee of sorts. I guess anniversary is more accurate, but I feel a celebration is in order!

http://derby.graphics/a-jubilee-of-sorts

 
Derby Council Logo - Non Jobs at DCC

About as much use as a German Council Promotion Co-ordinator

16 May 2012, 09:24

This job title got me thinking about websites.

Mainly how cross you’d be a a business if your website was as wasteful as these non jobs seem.

http://derby.graphics/about-as-much-use-as-a-german-council-promotion-co-ordinator

 

Website Trust Signifiers

4 May 2012, 08:01

If you’re in the UK, you can’t avoid “The Bard” at the minute, that is if you read, listen to the radio or watch telly.

He’s dead of course, but were he not, he’d be 448 and I guess he would be some kind of medical guinea pig to see why he lasted so long!

http://derby.graphics/website-trust-signifiers

 
Mobile Web

Your Website on a Phone

27 April 2012, 15:33

Before I point the finger, hands up, I’ve done it too.

Yep, along with the hoards of a new generation of mobile phone users, whilst walking down the street, I too have almost bumped into the bloke coming the other way because I’ve had my head down starring at my smart-phone.

http://derby.graphics/your-website-on-a-phone

 
Cherry Blossom

The Cult of Too Much

6 April 2012, 08:45

I really like Easter, it beats Christmas hands down in my books.

It moves for a start, keeping folks on their toes and making it a bit of a cheeky celebration. When it’s really early it makes the last throes of Winter most pleasant.

But Christmas you see is a big supporter of the Cult of Too Much.

http://derby.graphics/the-cult-of-too-much

 
Printing Brochures

3 Great Reasons to Send Brochures to Customers

27 March 2012, 12:11

I love it when stuff jumps from the web into the real world. It’s great when I receive an email from my website with an inquiry, but it’s even better when someone picks up the phone and calls me.

I means I have persuaded visitors to call using just the text and pictures on my site.

http://derby.graphics/sending-brochures

 
I love to Print

The 3 P's of Printing

23 February 2012, 10:48

Since going solo I’ve picked up work from all sorts of places from Southampton to Tyneside via Canary Wharf, and in all sorts of disciplines; web design & search engine marketing to various print projects.

Much of my work has been on the web side of things, which is great as I LOVE designing websites and I’m not surprised that digital work makes up the bulk of my jobs.

http://derby.graphics/the-3-p-s-of-printing

 
Wayne Stock Badge

Build it and they will come...?

14 February 2012, 10:04

It’s a shame but websites aren’t like WayneStock.

WayneStock was the fictional music festival of one of my favorite 90’s films, Wanyes World 2 (childish I know). At one point during the festival setup, Wayne gets disheartened that no artists will attend, the spirit of Jim Morrison arrives to reassure him saying “If you book them, they will come.” It’s a homage to the film Field of Dreams “If you build it, he will come” (not one of my favorite films).

http://derby.graphics/build-it-and-they-will-come

 

Description and Title Meta Tags

8 February 2012, 12:35

What to expect of your newly designed web site, it’s a subject I continually find myself coming back to. It’s also a subject I have to regularly visit with clients who’s shiny new site I’ve just created.

I put a great deal of effort into ensuring that sites I design are “Google Friendly” in other words, created from the ground up to be easily index and read by search engine algorithms especially for some early identified appropriate terms and words.

http://derby.graphics/description-and-title-meta-tags

 
Email

Small Business at Hotmail dot com

18 January 2012, 14:48

Do you manage your small business email using services such as hotmail, yahoo or gmail? I’ve spotted plenty of local business in my area who advertise an email address which is something like “tastydeli@hotmail.com”.

http://derby.graphics/small-business-at-hotmail-dot-com

 

Keyword Research - DIY Pest Control

4 January 2012, 11:26

Michael from DIY Pest Control contacted me looking to improve the sales on the site. Michael had already identified a drop off from the summer where sales of insecticides we’re high, to the winter where the range of rodent control products were selling but not a the quantity desired.

http://derby.graphics/keyword-analysis

 
The Rise of Untrue Facts

Facts

3 January 2012, 15:43

There are few things that really get my goat, that rise anger or annoyance within me. I think of myself as calm and considered (too laid back as the good lady suggests). But sometimes, just now and then things get to me.

People dealing in spurious unproven, facts and figures with either little or no evidence, that annoys me, but not usually to do anything about it.

http://derby.graphics/facts

 
Tweeting Facebook Update

Reasons Not to Tweet your Facebook Business Updates Automatically

22 December 2011, 10:17

Many businesses who chose to utilise social media within their marketing strategy quickly focus in on Twitter and Facebook. Both provide communities to join and allow you to promote your products or service to a wider audience.

Determined social media marketeers will quickly discover that there are tools available to link accounts between both Facebook and Twitter. Initially this seems like a great time saver, pushing your content out to all your followers in one simple package.

http://derby.graphics/reasons-not-to-tweet-your-facebook-updates-automatically

 

Website SEO - 5 Simple things to check

22 November 2011, 14:56

I always describe web site SEO (Search Engine Optimisation) as a black art. There are plenty of ‘wizards’ out there offering magic to get your site to number 1, but there’s rarely any guarantee to success. In reality what you need to do is put in some time and effort into making your site super friendly to Google.

Here are my top tips of things you can check to make sure your web site is in tip top condition for Google.

http://derby.graphics/website-seo-5-simple-things-to-check

 
Takeaway Menu

Stand out in Print

14 November 2011, 16:32

Takeaway menus and charity bags. The new scourge of my letterbox, besides bills. I’m assuming that our doormat isn’t the only one which has started to receive inordinate amounts of both charity clothing bags and flyers from local fast food outlets?

Both annoy, but in different ways, but I don’t really think I can pour much scorn on a charity bag, unless it’s one of those fake ones which is really a commercial venture who pass on a proportion of it’s profit (usually small) to a charity at the end of the year. Plus they do come in handy for storing plastic recycling (which isn’t doorstep yet round our way).

http://derby.graphics/stand-out-in-print

 

Look at my new web site!

10 November 2011, 15:43

One aspect of web design that I always encounter when discussing sites with customers is the tricky area of promoting their site. Often a client assumes that once they have employed a designer to create a site (or perhaps set one up themselves) then the internet will do the rest.

This can be a very dangerous beleif for any small business. It could mean that the company has as good as wasted a large chunk of the cost of the site.

http://derby.graphics/look-at-my-new-web-site

 

Web Site Title Tags

8 November 2011, 10:03

Recently I’ve been trying to expand my Twitter network to include more local businesses, for a couple of reasons but mainly because if I’m going to move my contacts from online to offline, local businesses are the most likely candidates. I can visit their stores and take advantage of their offers as well as share local experiences and news.

As a result I’ve been visiting the web sites of some of these local businesses.

http://derby.graphics/web-site-title-tags

 

More Customers Please

24 October 2011, 17:28

It’s the top request from clients I speak to regarding their web site. Most of whom are small businesses who are confident that the internet is a place where they want to promote themselves, but often they find that their web site isn’t doing what they’d like it to.

As a little food for thought, here are 5 things you do to get more customers…

http://derby.graphics/more-customers-please

 

Honesty and QR

30 September 2011, 21:12

A couple of QR code based coincidences popped up this week and one challenged me as to the kind of business I want to run.

The pace and popularity of QR Codes has certainly increased since my first post on them, I’m seeing them about all over. Often they are nothing more than a link to a web site and not overly inspired, but see them around I do.

http://derby.graphics/qr-codes-honestly

 
IS it Hi or Hello?

Update This, Tweet That

28 September 2011, 15:31

I’ve been considering my various audiences over the main social media outlets I use. As I’ve been expanding the blog and business I’ve taken stock a little better of what I do and why on Twitter, Facebook, Linkedin and Flickr.

Each of these outlets has a different audience for me and I’ve naturally adjusted what I do and how I promote the business on each. All receive the same update links to my blog…

http://derby.graphics/too-busy-not-to-tweet

 
Typing Kind Words

Why I no longer sell 'cheap' web sites

23 September 2011, 10:44

When I was rushing around getting everything set up for my business, one of my priorities was my web site. I’d had an idea in my head about how I imagined it would look and what I wanted to do on it.

I looked around at other sites offering design naturally and I’m afraid I succumbed to a bit of a trap that I think that lots of other small business owners also fall into. The trap was trying to compete with bottom of the market, with those offering web sites and logo’s for super cheap.

http://derby.graphics/why-i-no-longer-sell-cheap-web-sites

 
Email Spam, maybe not

Small Business Email Marketing

19 September 2011, 15:36

During the research phase of setting up my business just a few months back, I ran a survey asking small business owners where they spent money on marketing. One of the things I asked about was if business owners had thought about sending their customers regular emails. Email marketing was something I got into at the place I used to work and we were getting some real results from it.

http://derby.graphics/small-business-email-marketing

 

Don't get Twitter? 5 great business reasons why you should!

16 September 2011, 16:32

Twitter, 140 characters of information. Celebrities trapped in lifts tweeting their anguish, TV nobodies telling you what they had for lunch, or Justin Beiber’s marketing team telling his hoards of adoring fans that the mighty pop star loves each and everyone of them.

That’s was the opinion of a guy I was talking to the other day, and if I’m honest my opinion a while back before I set up my business. And it’s true, the publicity arm of the celebrity world understand how to make most of the system and feed willing devotee’s with the latest diatribe of their clients.

http://derby.graphics/don-t-get-twitter-5-great-business-reasons-why-you-should

 

Don't Fear Online Feedback

14 September 2011, 15:17

I mentioned in my post about Using Facebook Better that an objection I receive all the time and one that I believe is a misnomer goes like this…

Me: Have you thought about using Social Media to promote your business?

Client: Oh I have but I really don’t want anyone leaving me rude or bad feedback on Facebook,or cancel an appointment last minute via twitter.

http://derby.graphics/don-t-fear-online-feedback

 

ME, RECENTLY AROUND THE WEB

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  • 20 November 2017, 22:12
     
    Sorry…⠀ ⠀ …not sorry⠀ ⠀ Draft church #Christmas flyer.⠀ ⠀ #graphics #graphicdesign #flyers #church #branding

  • 20 November 2017, 16:59
     
    Festive promotional materials for a local #church have started to arrive!⠀ ⠀ #flyers #churchdesign #churches #christmas #xmas #christmas2017 #xmas2017 #promotionaldesign #seasonsgreetings #reasonfortheseason #duffield #derbyshire #derby

  • 10 November 2017, 10:53
     
    I can finally show off a recent design I undertook for a brand launching on #CrowdCube, can't wait to collate it all and show you more!⠀ ⠀ #logo #branding #vectorlogodesign #vector #logodesigner #logodesign #logoinspiration #designinspiration #designer #brand #lovelogos #logoawesome #crowdfunding #care #heart #colour #gradient

  • 9 November 2017, 10:24
     
    File copies for some a client's business cards arrived, they're much glossier than the photo shows!⠀ ⠀ #GraphicDesign #BusinessStationary #Grass #Green #Black #stationary #branding #printdesign #identitydesign #DesignThinking

  • 4 November 2017, 15:56
     
    Some #Calligraphy #Practice on the two munchkins names, getting from lowercase e to c is frustrating…⠀⠀ ⠀⠀ #drawing #calligaphic #mechanicalpencil #Staedtler #HB #handmade

  • 3 November 2017, 15:44
     
    Now we're trucking!⠀ ⠀ #illustration #lorry #woman #adobecc2018 #sprinkles #effects #layers #WIP

  • 2 November 2017, 14:01
     
    She's happy with the house I reckon…⠀ ⠀ #home #illustration #house #adobecc #adobeillustrator #trees #digitalpainting

  • 27 October 2017, 19:02
     
    Chavving it up at #RipleyFair

  • 24 October 2017, 18:23
     
    Sketching houses…⠀ ⠀ #sketch #2B #Staedtler #StaedtlerTraditional #geometric #Leuchtturm1917 #roof #window #wonky

  • 21 October 2017, 12:19
     
    Bit of classic reading methinks!⠀ ⠀ #pelican #book #vancepackard #pelicanbooks #classicbook #reading #Advertising #cupoftea #tea #propertea #logodesigner
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Kieran Harrod Design

  • Ignite Logo Design Worth peeking at this little project I completed back in 2013 still looking strong!

  • Leigh Timmis Website Design Leigh is a round the world cyclist and speaker. His stories of survival self-motivation and the kindness of strangers have been published in the international and national press (ABC Australia BBC Daily Telegraph) as well as him making appearances on BBC television and radio. Leigh undertook a 44000 mile round the world trip with 5 a day to spend taking on the frigid winter of Tibet the desert tracks of Australia and South Pacific storms. He came face to face with a lion and sang to bears to hopefully prevent attack. Leigh was detained by armed Russian soldiers and drugged and robbed in Singapore His return home required Lee to look how he could leverage his passion for adventure day to day. Leigh chose to combine this passion and joy to provide unique talks and motivational speeches and required a web presence in order to promote his services. Armed with a series of breathtaking images from across the globe as well as a practiced writing art sharpened by his regular reports home. It was these two elements that became the fulcrum of the site design with large expansive image spaces to show off his photography and clean clear typography to allow his blog writing to shine. The whole site is wrapped in a CMS which allows Leigh to create rich image soaked magazine style blog pages recalling his exciting trip and investigating the landscapes and humanity he encountered along the way. The feedback from the Leigh has been exuberant: Excellent Looking great! bloody awesome! Visit: Leigh Timmis Adventurer online.

  • Art business - early logo draft . . . . #logo #branding #color #design #brandidentity #stationery #packaging #graphicdesign #graphics #digitalart #adobe #adobephotoshop #instadesign #inspiration #designspiration #photoshop #mood pencil #inkpen #brush September 23 2017 at 03:15PM

  • Designing Branding that Lasts Kieran Harrod brand designer with an office at Friar Gate Studios and tent folder extraordinaire discusses an issue facing many businesses looking to re-brand. This article was written for CQ Business Life published by Derby Cathedral Quarter. As I packed away our tent in heavy drizzle after camping at a family festival in Manchester. Others around collapsed tents too and I noticed a good few folks piling their tents in the rubbish bins. It struck me that there are tents cheap enough or perhaps too much effort to pack up correctly that they are just thrown away. Alone the rest of our party headed to enjoy the final days festivities I extracted the first peg mulling over an upcoming project. I was the second designer the client had instructed and wed chatted about their previous experience with an online service whod provided a capable design but one that they had no confidence in putting their name to. The brand like so many tents around me was disposable cheap and unremarkable likely to be scrapped as the customer suggested within 18 months. With some consideration it was decided that they needed to invest in a memorable solution from the start and asked me to work with them to achieve this. Carefully wrapping the guide ropes I thought of the work Id recently completed for Ashbourne-based Henmore Health who were looking to bring a modern professional look to the services they provided at their GP Practice. Seeking a brand that would survive in the ever uncertain healthcare sector and something all of their stakeholders could get behind. Together with the Henmore team through discussion experimentation and hard work I developed a brand inspired by the geography of Ashbourne anchored by the Shrovetide goals which also looks out from the town with confidence. Work in progress on the Henmore Health branding Folding the damp fabric tent into its bag I began to plan some ideas about how to achieve an equally successful design for my latest client. Creating memorable brands is hard work I dont want to my designs to be thrown out like a cheap tent after brief use but to be cherished and looked after so they can be used year after year. Final tent-free words to Danny Smart at Henmore Health: Kieran did a terrific job with the Henmore Health branding and the solution expertly met the brief we provided. Kieran understood the importance of embedding local culture in a brand that enjoys its heritage but is strong enough to venture anywhere Few I think can capture this the way Kieran has. CQ Business Life Article



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CONTACT

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Call: +44 (0)1332 416 446
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GENEROUS WORDS

Thank you for designing such a distinctive and versatile logo for me, Kieran. I have been able to use the different versions of it for different purposes, whilst still keeping my branding consistent. The logo fully meets the design brief and I am very happy with it. I look forward to working with you again.



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Designing Branding that Lasts »

Kieran Harrod brand designer with an office at Friar Gate Studios and tent folder extraordinaire discusses an issue facing many businesses looking to re-brand.


Feeling Nautical? Get 10% off! »

Bring your sea worthy brand to life with 10% off logo design services!


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On a 600gsm stock my business cards are fabulous, really sturdy and thick, they also have a great feel to the finish. They also feature some of my fave projects to make a pocket portfolio!


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