Category: Marketing

Fie Quality Motor Oil Logo

Hardcore Oil

12 October 2016, 16:12

Overused but effective, a draft “Hardcore” logo!

http://derby.graphics/hardcore-oil

 
Liqorice Allsorts 4.5

Android 4.5 to be named Liquorice Allsorts

4 September 2013, 10:50

BREAKING: After Google and KitKat announced their tie up to release the next version of Android 4.4 as “KitKat”, my (imaginary) sources reveal that 4.5 is to be named “Liquorice Allsorts”. {SPOOF}

http://derby.graphics/android-45-to-be-named-liquorice-allsorts

 
Web Design Tips

Website Design Tips for Non Designers

19 July 2012, 11:53

As the tools and systems we use on the internet are getting increasingly powerful. Seen in many sectors, such as Google’s increasingly powerful online browser based office tools; Google Docs (about to become fully integrated into Google Drive). These tools allow you to open and edit Word files in your browser on any computer, tablet or smartphone, anywhere.

http://derby.graphics/website-design-tips-for-non-designers

 

The Anatomy of a Google Search Engine Results Page (SERP)

9 July 2012, 22:34

I often have fairly long chats with clients, breaking down the information they see on a search engine results page (SERP) on Google. helping them to understand what they see when they submit a search to Google.

I take it for granted these days that I understand what I see, but that’s because I’m in deep. It’s easy for me to start saying things like “you’re position 3 in the natural results” and spouting gibberish about keywords and Google places.

http://derby.graphics/the-anatomy-of-a-google-search-engine-results-page-serp

 
KH Union Flag

A Jubilee (of sorts)!

1 June 2012, 10:56

So that lovely lady, the Queen. The one with the posh hats who has been understated, wise and, well, regal for 60 years. As such we’re all going to have a bit of fun at some point this weekend and probably have long ones (unless you work in a shop, where you’ll be working & expecting customers to celebrate by buying stuff).

But this weekend also marks my own little Jubilee of sorts. I guess anniversary is more accurate, but I feel a celebration is in order!

http://derby.graphics/a-jubilee-of-sorts

 
Derby Council Logo - Non Jobs at DCC

About as much use as a German Council Promotion Co-ordinator

16 May 2012, 09:24

This job title got me thinking about websites.

Mainly how cross you’d be a a business if your website was as wasteful as these non jobs seem.

http://derby.graphics/about-as-much-use-as-a-german-council-promotion-co-ordinator

 

Website Trust Signifiers

4 May 2012, 08:01

If you’re in the UK, you can’t avoid “The Bard” at the minute, that is if you read, listen to the radio or watch telly.

He’s dead of course, but were he not, he’d be 448 and I guess he would be some kind of medical guinea pig to see why he lasted so long!

http://derby.graphics/website-trust-signifiers

 
Mobile Web

Your Website on a Phone

27 April 2012, 15:33

Before I point the finger, hands up, I’ve done it too.

Yep, along with the hoards of a new generation of mobile phone users, whilst walking down the street, I too have almost bumped into the bloke coming the other way because I’ve had my head down starring at my smart-phone.

http://derby.graphics/your-website-on-a-phone

 
Cherry Blossom

The Cult of Too Much

6 April 2012, 08:45

I really like Easter, it beats Christmas hands down in my books.

It moves for a start, keeping folks on their toes and making it a bit of a cheeky celebration. When it’s really early it makes the last throes of Winter most pleasant.

But Christmas you see is a big supporter of the Cult of Too Much.

http://derby.graphics/the-cult-of-too-much

 
Printing Brochures

3 Great Reasons to Send Brochures to Customers

27 March 2012, 12:11

I love it when stuff jumps from the web into the real world. It’s great when I receive an email from my website with an inquiry, but it’s even better when someone picks up the phone and calls me.

I means I have persuaded visitors to call using just the text and pictures on my site.

http://derby.graphics/sending-brochures

 
I love to Print

The 3 P's of Printing

23 February 2012, 10:48

Since going solo I’ve picked up work from all sorts of places from Southampton to Tyneside via Canary Wharf, and in all sorts of disciplines; web design & search engine marketing to various print projects.

Much of my work has been on the web side of things, which is great as I LOVE designing websites and I’m not surprised that digital work makes up the bulk of my jobs.

http://derby.graphics/the-3-p-s-of-printing

 
Wayne Stock Badge

Build it and they will come...?

14 February 2012, 10:04

It’s a shame but websites aren’t like WayneStock.

WayneStock was the fictional music festival of one of my favorite 90’s films, Wanyes World 2 (childish I know). At one point during the festival setup, Wayne gets disheartened that no artists will attend, the spirit of Jim Morrison arrives to reassure him saying “If you book them, they will come.” It’s a homage to the film Field of Dreams “If you build it, he will come” (not one of my favorite films).

http://derby.graphics/build-it-and-they-will-come

 

Description and Title Meta Tags

8 February 2012, 12:35

What to expect of your newly designed web site, it’s a subject I continually find myself coming back to. It’s also a subject I have to regularly visit with clients who’s shiny new site I’ve just created.

I put a great deal of effort into ensuring that sites I design are “Google Friendly” in other words, created from the ground up to be easily index and read by search engine algorithms especially for some early identified appropriate terms and words.

http://derby.graphics/description-and-title-meta-tags

 
Email

Small Business at Hotmail dot com

18 January 2012, 14:48

Do you manage your small business email using services such as hotmail, yahoo or gmail? I’ve spotted plenty of local business in my area who advertise an email address which is something like “tastydeli@hotmail.com”.

http://derby.graphics/small-business-at-hotmail-dot-com

 

Keyword Research - DIY Pest Control

4 January 2012, 11:26

Michael from DIY Pest Control contacted me looking to improve the sales on the site. Michael had already identified a drop off from the summer where sales of insecticides we’re high, to the winter where the range of rodent control products were selling but not a the quantity desired.

http://derby.graphics/keyword-analysis

 
The Rise of Untrue Facts

Facts

3 January 2012, 15:43

There are few things that really get my goat, that rise anger or annoyance within me. I think of myself as calm and considered (too laid back as the good lady suggests). But sometimes, just now and then things get to me.

People dealing in spurious unproven, facts and figures with either little or no evidence, that annoys me, but not usually to do anything about it.

http://derby.graphics/facts

 
Tweeting Facebook Update

Reasons Not to Tweet your Facebook Business Updates Automatically

22 December 2011, 10:17

Many businesses who chose to utilise social media within their marketing strategy quickly focus in on Twitter and Facebook. Both provide communities to join and allow you to promote your products or service to a wider audience.

Determined social media marketeers will quickly discover that there are tools available to link accounts between both Facebook and Twitter. Initially this seems like a great time saver, pushing your content out to all your followers in one simple package.

http://derby.graphics/reasons-not-to-tweet-your-facebook-updates-automatically

 

Website SEO - 5 Simple things to check

22 November 2011, 14:56

I always describe web site SEO (Search Engine Optimisation) as a black art. There are plenty of ‘wizards’ out there offering magic to get your site to number 1, but there’s rarely any guarantee to success. In reality what you need to do is put in some time and effort into making your site super friendly to Google.

Here are my top tips of things you can check to make sure your web site is in tip top condition for Google.

http://derby.graphics/website-seo-5-simple-things-to-check

 
Takeaway Menu

Stand out in Print

14 November 2011, 16:32

Takeaway menus and charity bags. The new scourge of my letterbox, besides bills. I’m assuming that our doormat isn’t the only one which has started to receive inordinate amounts of both charity clothing bags and flyers from local fast food outlets?

Both annoy, but in different ways, but I don’t really think I can pour much scorn on a charity bag, unless it’s one of those fake ones which is really a commercial venture who pass on a proportion of it’s profit (usually small) to a charity at the end of the year. Plus they do come in handy for storing plastic recycling (which isn’t doorstep yet round our way).

http://derby.graphics/stand-out-in-print

 

Look at my new web site!

10 November 2011, 15:43

One aspect of web design that I always encounter when discussing sites with customers is the tricky area of promoting their site. Often a client assumes that once they have employed a designer to create a site (or perhaps set one up themselves) then the internet will do the rest.

This can be a very dangerous beleif for any small business. It could mean that the company has as good as wasted a large chunk of the cost of the site.

http://derby.graphics/look-at-my-new-web-site

 

Web Site Title Tags

8 November 2011, 10:03

Recently I’ve been trying to expand my Twitter network to include more local businesses, for a couple of reasons but mainly because if I’m going to move my contacts from online to offline, local businesses are the most likely candidates. I can visit their stores and take advantage of their offers as well as share local experiences and news.

As a result I’ve been visiting the web sites of some of these local businesses.

http://derby.graphics/web-site-title-tags

 

More Customers Please

24 October 2011, 17:28

It’s the top request from clients I speak to regarding their web site. Most of whom are small businesses who are confident that the internet is a place where they want to promote themselves, but often they find that their web site isn’t doing what they’d like it to.

As a little food for thought, here are 5 things you do to get more customers…

http://derby.graphics/more-customers-please

 

Honesty and QR

30 September 2011, 21:12

A couple of QR code based coincidences popped up this week and one challenged me as to the kind of business I want to run.

The pace and popularity of QR Codes has certainly increased since my first post on them, I’m seeing them about all over. Often they are nothing more than a link to a web site and not overly inspired, but see them around I do.

http://derby.graphics/qr-codes-honestly

 
IS it Hi or Hello?

Update This, Tweet That

28 September 2011, 15:31

I’ve been considering my various audiences over the main social media outlets I use. As I’ve been expanding the blog and business I’ve taken stock a little better of what I do and why on Twitter, Facebook, Linkedin and Flickr.

Each of these outlets has a different audience for me and I’ve naturally adjusted what I do and how I promote the business on each. All receive the same update links to my blog…

http://derby.graphics/too-busy-not-to-tweet

 
Typing Kind Words

Why I no longer sell 'cheap' web sites

23 September 2011, 10:44

When I was rushing around getting everything set up for my business, one of my priorities was my web site. I’d had an idea in my head about how I imagined it would look and what I wanted to do on it.

I looked around at other sites offering design naturally and I’m afraid I succumbed to a bit of a trap that I think that lots of other small business owners also fall into. The trap was trying to compete with bottom of the market, with those offering web sites and logo’s for super cheap.

http://derby.graphics/why-i-no-longer-sell-cheap-web-sites

 
Email Spam, maybe not

Small Business Email Marketing

19 September 2011, 15:36

During the research phase of setting up my business just a few months back, I ran a survey asking small business owners where they spent money on marketing. One of the things I asked about was if business owners had thought about sending their customers regular emails. Email marketing was something I got into at the place I used to work and we were getting some real results from it.

http://derby.graphics/small-business-email-marketing

 

Don't get Twitter? 5 great business reasons why you should!

16 September 2011, 16:32

Twitter, 140 characters of information. Celebrities trapped in lifts tweeting their anguish, TV nobodies telling you what they had for lunch, or Justin Beiber’s marketing team telling his hoards of adoring fans that the mighty pop star loves each and everyone of them.

That’s was the opinion of a guy I was talking to the other day, and if I’m honest my opinion a while back before I set up my business. And it’s true, the publicity arm of the celebrity world understand how to make most of the system and feed willing devotee’s with the latest diatribe of their clients.

http://derby.graphics/don-t-get-twitter-5-great-business-reasons-why-you-should

 

Don't Fear Online Feedback

14 September 2011, 15:17

I mentioned in my post about Using Facebook Better that an objection I receive all the time and one that I believe is a misnomer goes like this…

Me: Have you thought about using Social Media to promote your business?

Client: Oh I have but I really don’t want anyone leaving me rude or bad feedback on Facebook,or cancel an appointment last minute via twitter.

http://derby.graphics/don-t-fear-online-feedback

 

ME, RECENTLY AROUND THE WEB

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Kieran Harrod Design

  • Museum Guidebook - Crich Tramway Village As a family favourite the call from Crich Tramway Museum was very welcome and exciting! They were looking for work on a new guidebook to sell to their visitors packed with information not available anywhere else in the Museum as well as providing a route to explore the site. Since 1959 the Crich Tramway Village and National Tramway Museum have created a unique visitor attraction out of the spoil of a disused Derbyshire quarry. Initially intended as a space to preserve and repair retired tramway cars it has since developed into a fully fledged attraction with working tram routes indoor exhibition spaces nature walks and more as well as facilities for visitors to eat drink and explore the site. Their existing Guidebook had served them well for 5 years but sales were declining and the content was getting dated especially as the recent years had brought a number of rapid changes and improvements. The refreshed Guidebook was to be packed with new content images and information. I worked alongside the team at Crich to design the Guidebook alongside their brand guidelines. The Crich team were keen to provide a clean clear look to the Guidebook this involved stripping back some of the more over-decorative elements of the brand and streamline fonts and photography frames some of which had given other marketing materials a seaside tram feel but didnt encompass the wider tram history the museum explored. The book is compact easy to handle whilst visiting and utilises well-sized text carefully set with a selection of great images of the Tramway Village in action as well as historical images of the site as it developed. An especially interesting spread includes a timeline of the sites history the arrivals of each tramcar and the progress of the site from hobby enthusiasts storage to a popular local day out. The final printed piece a 52-page perfect bound book feels excellent to hold the print provided made a great job of the production. You can buy the Guidebook from the Tramway Village when you visit or if its perhaps a little too far purchase it online from the Crich Tramway website. The project was great to work on the folks at the Tramway Village a pleasure to collaborate with and Im delighted with the result of the hard work of everyone involved. Crich Tramway Guidebook open on desk Crich Tramway Guidebook Cover Crich Tramway Guidebook Interior Pages Crich Tramway Guidebook Interior Pages Crich Tramway Guidebook timeline pages Crich Tramway Guidebook Back Cover

  • Crich Tramway Souvenir Guide This just dropped into my (actual) mailbox fresh off the press a new 52-page souvenir guide for the fabulous folks at Crich Tramway Village. Really chuffed with the outcome and Ill put a full portfolio article together soon!

  • Feeling Nautical? Get 10% off! Its national SeaFarers Awareness Week! As such until the 30th of June Im offering 10% of new logo design services to anyone who can make a nautical link! Despite Derby being the city furthest from the sea I like many things nautically angled! Head over to the Logo Design Pricing page to explore typical costs amd get in touch quoting PIRATES10 for an initial chat about how we can work together to bring your seaworthy brand to life! Theres a few T&Cs to consider Im happy to see how far you can streatch the nautical theme! Applies to new projects only Discount applies only to logo and branding projects and project elements Projects must start before the end August 2017 Only applies to projects over 300 in value



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Keep in the loop with what's happening with snapshots, drafts & work in progress to new portfolio pieces and blog posts giving you an insight into my design process each week!

CONTACT

Friar Gate Studios
Ford St
Derby
DE1 1EE
Call: +44 (0)1332 416 446
kieran@derby.graphics

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GENEROUS WORDS

It was refreshing to work with an experienced, professional graphic designer who quickly understood what we wanted to achieve at Scoops Diner. We provided the bare bones and Kieran fleshed it out to create a spectacular end product design. Aside from the graphic design, I found Kieran to be a warm, genuine, humorous and down to earth chap who pro-actively gave positive and constructive advice on other aspects of our business. I have already and will continue to recommend Kieran to other businesses for his design services work.



Aftab Rehman - Scoops Diner

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Feeling Nautical? Get 10% off! »

Bring your sea worthy brand to life with 10% off logo design services!


Business Card Pocket Portfolio »

On a 600gsm stock my business cards are fabulous, really sturdy and thick, they also have a great feel to the finish. They also feature some of my fave projects to make a pocket portfolio!


Protecting against the Wordpress ReST Vulnerability »

When the ReST vulnerability hit the news, I was happy that my hosted websites were already safe.


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Registered Address: 24 Chapel Street, Kilburn, DE56 ONR

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