Category: Branding

Nautical Discount

Feeling Nautical? Get 10% off!

26 June 2017, 11:56

Bring your sea worthy brand to life with 10% off logo design services!

Athletics Banner Design

Athletics Event Banner Design

5 May 2017, 15:29

Promotional pull-up banner design draft for a regional athletics event.

Torpex Sport Branding

Torpex Sport

27 April 2017, 10:58

Logo design for Torpex Sport, a UK based martial arts equipment supplier.

Board Game Logo

Board Games Logo

7 April 2017, 17:24

A little logo project for Derby based board games community, Derby On Board Games.

Traditional Church Logo Design

Traditional Church Logo Design

30 March 2017, 08:05

A draft logo for a church based in a 14th Century building.

Burger Joint Branding

Burger Joint Branding

28 March 2017, 14:32

Sneak peak at some branding for a new burger outlet.

Work in progress leeds logo design

Work in progress logo and sample applications

2 March 2017, 08:57

Here’s a sneak look at a work in progress design for a Leeds based enterprise. It shows some of the ways I try to think beyond just “a logo” to the application of that design, even in this very early stage.

Business Card Design

Shrovetide Inspired Logo for Ashbourne-based Healthcare Provider

17 February 2017, 13:05

Derby, Derbyshire, UK: 16 February 2017 – Derby-based logo & branding creator and graphic designer, Kieran Harrod, is behind the new branding and logo for Ashbourne-based healthcare provider Henmore Health.


Henmore Health Branding Design

15 February 2017, 22:49

Geographically inspired logo and branding for Henmore Health, a modern healthcare provider with a traditionally minded, caring outlook.

Business Card Design

Business Card Update

14 February 2017, 16:55

I reordered some business cards I designed for a client the other day, I was pleased with how fresh they looked despite being one of my earlier freelance projects.

Every File You'll Ever Need

Logo Project Delivery, What Files Should You Expect?

2 February 2017, 08:00

At some point in the discussion of a new branding project, the client will almost always ask what files they expect to receive. At first, I found this an odd query, although perfectly valid, my assumption was alway that I’d supply every file they’d need, why would I design a logo and do anything less?

Church Logo Design

Church Logo Design Draft

30 January 2017, 14:42

Draft design for a new Leeds based church.

Living Brand Guidelines

Living Brand Guidelines

19 January 2017, 10:11

Creating online “living” guidelines for brands allow them to evolve, update and improve as the identity matures.

Soccer Badge Design

Football Badge Redesign

6 January 2017, 16:41

Updated badge design for a local women’s football team.

Scoops Sneinton Signage

Signage Design

4 January 2017, 21:14

Signage I designed at a dessert parlour in Nottingham came out looking spiffing! I was visiting to scope out the interior graphics applications…


Logo Design in 2017

2 January 2017, 10:35

Lets cut to the chase, I’ll assume you’re reading this because are looking for a logo?

Good, because designing logos is what I do.

Colour Reference Sheet

Colour Reference Sheet

29 December 2016, 17:44

A file I always like to play with is a separate colour reference sheet, even if there’s a full set of guidelines, it’s fun to supply a quick reference document.

Collating for Export

Logo Design Export

29 December 2016, 15:00

Refining, collating and exporting the logo of latest approved branding design project, some 100 files in this one.


Charles Daley Branding

8 December 2016, 12:20

Logo and Branding for Nottingham Property Experts.

Turner Farm Branding

Turner Farm Logo Design

20 October 2016, 23:46

Welcoming branding for an educational farming project.


Creating a Brand #4 - 1st Brand Value

8 September 2016, 13:57

Things develop and I pin down my 1st brand value!

Creating a Brand #3 - Stop Procrastinating

Creating a Brand #3 - Stop Procrastinating!

8 September 2016, 13:57

Time to stop faffing about with thoughts in my head and make some decisions on this brand!

Creating a Brand - What to Sell

Creating a Brand #2 – What to Sell?

2 September 2016, 23:37

I’m creating a brand, but before I get stuck in, what will the brand sell? Defining some aims for this project!

Creating a Brand #1

Creating a Brand #1 – An Idea

31 August 2016, 17:02

I’m creating a brand and I want to share the process, my thoughts and successes and challenges.



14 June 2016, 15:53

Colour palette document for SkyeLand.


Window Pattern Logo Design

1 June 2016, 18:55

A draft logo based on the pattern of a window.


Skyeland Soft Play Logo & Branding

13 May 2016, 22:54

A bright family friendly bold duck based branding solution for Derbyshire based soft play hire company.

Bright Logo Design

Bold Logo Draft

11 March 2016, 10:28

A bright bold exuberant draft logo design.

On the Farm

Branding - Farm Field Trip

2 February 2016, 10:35

Took a rather breezy but pleasantly sunny field trip to a farm as part of a branding project I’m working on.

Test Tube Logo Design

Hexagon test tube logo composition

20 January 2016, 06:29

An early design and composition of a test tube based logo with a hexagonal grid structure.


Business Card Draft

18 January 2016, 08:33

Draft design for lifestyle brand business cards.

Stationary Design

BWF Stationary Card Design

15 January 2016, 02:40

Design for London based family solicitors.

U Logo Design

Geometric U Logo Draft

12 January 2016, 06:13

Draft design for a capital U logo design with a hint of the feline.

Exclusive Carpet Shop Business Card

The Posh Carpet Shop

11 January 2016, 04:17

A concept design for a high end carpet store based around carpet loops.


I need logo for the band

8 January 2016, 06:09

Exploration of layouts and designs a band logo.

Stag Logo Design

Stag Logo

5 January 2016, 08:05

Draft design for a sportswear company logo.

Draft Brand Design element

Colourful Windows

4 January 2016, 10:02

Sample uses of a brand element created for clients Unity Derby.

Hanging Wall Sign

Mindfull Draft Logo

4 January 2016, 06:10

A sneak peak at a near complete job for a lifestyle blog.

BWF Drafts

BWF proposals

2 January 2016, 16:22

A set of 4 draft proposals for London based family law firm. I’m working with the great folks at BWF to develop the designs to the next stage.


Save 20% on a Logo Delivered by Christmas!

16 November 2015, 10:44

Need a logo design for your business by Christmas? Thanks to some scheduling shenanigans I’ve a gap between now and the most festive of holidays to produce a logo for a business like yours!


Church Logo and Branding for Christ Church Derby

24 September 2015, 09:55

A full range of logo and branding materials for a modern Derby based church.


Derbyshire Education Business Partnership Branding

21 June 2015, 16:11

Updating the brand of the Derbyshire Education Business Partnership since they first emerged as a private enterprise from the local authority.


The Iceberg of Logo Perception

10 June 2015, 06:59

Like a real iceberg, 90% of the project mass is unseen. It happens behind closed doors and in designers heads. Things like the designer and client defining the brief, brainstorming, drafting, regular client feedback and refinement.


Windsor Chester Windsor Branding

18 May 2015, 16:10

Modern heraldic logo design and wider branding for exclusive 600km cycle event Windsor Chester Windsor.


Fullbrook Thorpe Investment Branding

9 May 2015, 08:39

Logo and stationary design for Fullbrook Thorpe Investments Willington.


Happy Rover Catering Company Branding

28 March 2015, 09:46

I created the cheery “Happy Rover” logo, with a smiling landrover atop a rustic pizza, the design encompasses the nature of the Happy Rover itself, it’s honest, authentic and friendly!


A Short Interview on Design with Debitoor

3 February 2015, 04:40

So a little while back I was invited by the excellent people of free invoicing and accounting software, Debitoor to have a chat with them about design and branding.


Brand Design for Mobilise Your Workforce

3 December 2014, 14:09

Mobilise Your Workforce events provide an unrivalled opportunity to spearhead a competitive edge by empowering you to harness the latest mobile technology in the enterprise.


Branding for Scoops Restaurant Diner

3 December 2014, 11:25

Serving pizzas from their wood-fired oven, gourmet burgers, hand cut steaks and a dazzling array of desserts and gelato made by hand on site.


Identity for The Drawing Room, Chesterfield.

8 November 2014, 04:15

Based at the newly renovated West Studios, Chesterfield. The Drawing Room offer workshops, tutoring and classes in life drawing, botanical illustration and Chinese brush painting.


Logo Design for Capel Jones Consulting Ltd

6 November 2014, 17:13

Offering coaching, mentoring, HR support across multiple business and commercial sectors.


Quality Cleaning Monogram Logo and Brand Design

6 November 2014, 17:00

Derby based commercial and domestic cleaning service.


Audax Long Distance Cycling Logo and Branding

4 November 2014, 12:59

Audax United Kingdom is the internationally recognised long-distance cycling association in the UK.


Dunamis Construction Logo Design

26 September 2014, 11:10

Dunamis Construction Branding


Mille Cymru Event Branding

9 July 2014, 16:46

Event branding and design for epic Welsh 1000km cycle ride.

Derby Parks Logo

Derby Parks Logo

27 June 2014, 10:09

I spotted this rather handsome “Derby Parks” logo on a sign, but I can’t find any more info about it…


Psychological Services for Schools Branding

26 June 2014, 00:56

Logo, branding, website & printed promotionals for East Midlands school services based start-up

Logo and Brand Pricing UK

Logo Design & Brand Identity Pricing

16 June 2014, 12:14

Creating Exceptional Brand Design for Your Business


Branding for Energy-Safe Buildings

29 April 2014, 17:30

Strong eco logo for an expanding British business


Rutland Sewing Identity

30 September 2013, 12:24

A roundel style logo, delivered in a variety of contemporary colours.


LEL 2013 Branding

20 September 2013, 11:40

Providing striking, memorable brand continuity for a prestigious 1400km cycling event.


Logo for Fairey Tale Events

27 August 2013, 16:59

When Fairey Tale Events, a new wedding candelabra and decoration supplier in the South, were looking to launch their website, they needed a logo to promote the business with.


Mason Electronics Branding

9 May 2013, 16:40

Bringing the brand of an established business up to date.

DEBP Logo Design

Branding Portfolio Download

28 February 2013, 12:18

Browse and download the Branding Portfolio.


Ignite Personal Development Logo Design

23 January 2013, 10:47

A bold, clean logo solution for a Derby start up.

SA Thompson Identity

SA Thompson and Associates Logo Design

22 January 2013, 17:21

SA Thompson & Associates commissioned me to create a brand for their immigration law specialist with offices based on Fleet Street, London.


International Cycling Logo

4 December 2012, 17:32

Modern cycling logo design with a classic feel.

Interis Logo Derby

Interis Logo

7 November 2012, 23:44

A new logo and identity for Derby based IT solutions firm, Interis.

Textile Deli Woolly Logo

Textile Deli Branding and Logo

24 October 2012, 13:38

Textile Deli Logo Design. Created to remind the viewer of a ball of wool at one glance, a pimento stuffed olive at another and a clean, crisp professional brand in a third.


Yellow - Corporate Identity

1 October 2012, 21:23

Seeking a new corporate logo and branding as a first stop, Yellow approached me to create a new identity.

I developed a bold, confident new logo to be used as part of an overall branding push that will incorporate company brochures, stationary and website.


CJP Business Card Design

3 July 2012, 22:42

I undertook the identity design for CJP around a year ago, and after an initial start-up phase, the company was ready to begin printing some stationary elements professionally.

I created the design for the business cards, based on the initial ideas of strength and quality seen in the engineering the firm undertakes.


Refreshing a Logo : Audax UK

12 April 2012, 13:23

Tweaking an existing design was the spec for the Audax UK eagle logo.

The client had an existing design that was used in various places of the organisation. The members were keen to keep the overall look of the eagle element but there was a need to improve certain parts of it and look at how to introduce colour.

Family History Explorer Logo

Family History Explorer Logo

3 April 2012, 17:12

New business Family History Explorer briefed me to design a logo for their Family Tree Genealogy start-up. Providing “Family History for Absolute Beginners” courses in Derbyshire with an experienced tutor, the look needed to be professional, friendly, modern and fresh.

The client was aiming to start courses at the end of April, around 7 weeks from our first meeting date, so the logo was needed quickly in order to begin to advertise.


How I Design a Logo

24 November 2011, 13:28

I was contacted by a new client to create a logo for a compensation advice website, Compensation Made Easy. The business was a new venture and they had almost everything in place including a web site but they’d not sorted out their logo.

The site was due for launch in a week so the logo was needed FAST! This made encouraged me to create a small video that I’d been thinking about for a while, a condensed sped up version of the design process I go through for such projects.

SA Thompson Identity

Identity Development - Branding for London Solicitors

31 October 2011, 13:54

I was commissioned by SA Thompson & Associates, an immigration law specialist solicitors with offices based on Fleet Street, London.

SA Thompson were looking for a new identity to promote the focus on immigration law and were starting from scratch when it cam too the look and feel. Some guidance was given that the brand should be modern and relevant beyond the UK, recognisable to those who don’t have English as a first language.

New Business Logos

New Business Logo

20 October 2011, 11:07

I found myself browsing the StartUp Britain web site the other day. It’s backed by a number of big companies like Dell, Paypal and O2 as well as David Cameron, and founded by a group of well known entrepreneurs.

Set up to encourage enterprise in the UK, to give guidance, provide tips and special offers to start-ups. There’s plenty on there but often you just get a ink to another web site to follow up on.


British Gas Logo

14 October 2011, 11:27

There is plenty wrong with it but I wouldn’t say it’s hateful to look at and it will look nice on customers bills and in their promotional materials. But I do have issues with it.

Firstly the ‘British Gas’ looks really ungainly. The Gas in particular look wobbly, the tapering in of the G makes the a and s look wonky, the whole think looks like one of those optical illusions where the picture seems to be moving. The dots on the i’s are pretty much awful as well, designed to match the tips of t and h, but ending up looking like either fingernails or one of those mini cans of deodorant.


Ecclesbourne Valley Railway

15 September 2011, 11:35

We took a trip to the Wirksworth Festival on the Ecclesbourne Valley Railway (EVR) at the weekend. It was our first trip both to the festival and on the train, with a bit of help from the weather it turn out to be quite successful.

The EVR is a great little project, community owned and run by volunteers. This means that pretty much all the staff are pleasant to speak to, quite the opposite of a regular train experience.


Locum Doctor Logo

26 August 2011, 22:25

Tom Lawes a recently qualified General Practitioner retained my services to develop a logo and stationary in order to present a professional image to promote Locum GP services to local practices. Tom required a smart, restrained image that didn’t use clichéd imagary for the medical industry.

Here’s how I developed the logo.


Council Logo's but better

8 August 2011, 11:53

I’ll let go of this bone soon, but while I’m on council logo’s, here’s a few I like, just to pick up the mood.

All of this does lead us to the question of does it matter if your council’s got a good logo or not? I’d rather they spend the money on something else, like emptying my bin or paying staff a bit better.


Council Logo Tour

5 August 2011, 12:08

After bemoaning the quality of the new Amber Valley Logo yesterday, I took a look at neighboring council logo’s, to see what they are offering.

So here is my tour of Derbyshire via the medium of council logo’s starting in the south…


Amber Value

4 August 2011, 11:27

For fear of this turning into a travel blog, I’ll move away from Northumbrian highlights and back to a bit of design. I’ll also bring it back to something more local, and something of a disappointment.

We live in the borough of Amber Valley. It’s a pretty place with some history (thanks to Mr Strutt and his Mills ). It was also the setting for the popular, long running but exceedingly dull ITV show Peak Practice.



12 July 2011, 10:32

If you’re in any way interested in new technology, you will have visited the TechCrunch site at some point I’m sure. Set up in 2005 this US based site offers news and analysis on all things tech, start-up profiles, product previews and web site analysis.

TechCrunch quickly grew to become a very popular site with 4.5 million rss subscribers. The big and controversial news in September 2010 was that AOL was to purchase TechCrunch, which it did in January 2011.


Trendy Logo

7 July 2011, 21:48

Keeping an eye out on what companies and brands are doing is important to my practice but also something I enjoy. There are any number of sites and blogs around, some of which I follow.

LogoLounge is one of those and each year they produce a Trends report, looking at themes and developments in the world of brand.

CJP Engineering Logo

Engineering CJP's Identity

17 June 2011, 10:19

CJP Engineering Services provide the concrete and building industry, fabricating mild and furnace hardened steel products for the manufacture of concrete products and on-site solutions from hoppers to folk-lift clamps.

As a new startup CJP Engineering required a professional business identity and logo. Quality and strength were central to the CJP product and the brand solution needed to reflect this.

Milk & Honey Logo

Milk & Honey Branding & Business Cards

16 June 2011, 12:28

Branding new business Milk & Honey, headed up by the multi talented Adrian Moore.

Adrian, being creative by nature wanted a strong and clear brand for his new initiative Milk & Honey. The company would encompass a number of enterprises including Music Tuition, Artist Management, Music Production, Video Editing, Session Musician and Event Organisation.






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Kieran Harrod Design

  • Museum Guidebook - Crich Tramway Village As a family favourite the call from Crich Tramway Museum was very welcome and exciting! They were looking for work on a new guidebook to sell to their visitors packed with information not available anywhere else in the Museum as well as providing a route to explore the site. Since 1959 the Crich Tramway Village and National Tramway Museum have created a unique visitor attraction out of the spoil of a disused Derbyshire quarry. Initially intended as a space to preserve and repair retired tramway cars it has since developed into a fully fledged attraction with working tram routes indoor exhibition spaces nature walks and more as well as facilities for visitors to eat drink and explore the site. Their existing Guidebook had served them well for 5 years but sales were declining and the content was getting dated especially as the recent years had brought a number of rapid changes and improvements. The refreshed Guidebook was to be packed with new content images and information. I worked alongside the team at Crich to design the Guidebook alongside their brand guidelines. The Crich team were keen to provide a clean clear look to the Guidebook this involved stripping back some of the more over-decorative elements of the brand and streamline fonts and photography frames some of which had given other marketing materials a seaside tram feel but didnt encompass the wider tram history the museum explored. The book is compact easy to handle whilst visiting and utilises well-sized text carefully set with a selection of great images of the Tramway Village in action as well as historical images of the site as it developed. An especially interesting spread includes a timeline of the sites history the arrivals of each tramcar and the progress of the site from hobby enthusiasts storage to a popular local day out. The final printed piece a 52-page perfect bound book feels excellent to hold the print provided made a great job of the production. You can buy the Guidebook from the Tramway Village when you visit or if its perhaps a little too far purchase it online from the Crich Tramway website. The project was great to work on the folks at the Tramway Village a pleasure to collaborate with and Im delighted with the result of the hard work of everyone involved. Crich Tramway Guidebook open on desk Crich Tramway Guidebook Cover Crich Tramway Guidebook Interior Pages Crich Tramway Guidebook Interior Pages Crich Tramway Guidebook timeline pages Crich Tramway Guidebook Back Cover

  • Crich Tramway Souvenir Guide This just dropped into my (actual) mailbox fresh off the press a new 52-page souvenir guide for the fabulous folks at Crich Tramway Village. Really chuffed with the outcome and Ill put a full portfolio article together soon!

  • Feeling Nautical? Get 10% off! Its national SeaFarers Awareness Week! As such until the 30th of June Im offering 10% of new logo design services to anyone who can make a nautical link! Despite Derby being the city furthest from the sea I like many things nautically angled! Head over to the Logo Design Pricing page to explore typical costs amd get in touch quoting PIRATES10 for an initial chat about how we can work together to bring your seaworthy brand to life! Theres a few T&Cs to consider Im happy to see how far you can streatch the nautical theme! Applies to new projects only Discount applies only to logo and branding projects and project elements Projects must start before the end August 2017 Only applies to projects over 300 in value

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Keep in the loop with what's happening with snapshots, drafts & work in progress to new portfolio pieces and blog posts giving you an insight into my design process each week!


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Call: +44 (0)1332 416 446



It was refreshing to work with an experienced, professional graphic designer who quickly understood what we wanted to achieve at Scoops Diner. We provided the bare bones and Kieran fleshed it out to create a spectacular end product design. Aside from the graphic design, I found Kieran to be a warm, genuine, humorous and down to earth chap who pro-actively gave positive and constructive advice on other aspects of our business. I have already and will continue to recommend Kieran to other businesses for his design services work.

Aftab Rehman - Scoops Diner


Feeling Nautical? Get 10% off! »

Bring your sea worthy brand to life with 10% off logo design services!

Business Card Pocket Portfolio »

On a 600gsm stock my business cards are fabulous, really sturdy and thick, they also have a great feel to the finish. They also feature some of my fave projects to make a pocket portfolio!

Protecting against the Wordpress ReST Vulnerability »

When the ReST vulnerability hit the news, I was happy that my hosted websites were already safe.

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