This popped up on Creative Review yesterday. They didn’t really comment on the update but focused the story on the agency that updated it, which was their ad agency, as opposed to a dedicated branding agency.
I don’t really have a problem with that, there are surely plenty of talented creative types who can do this kind of thing within the agency, so why shouldn’t they. Although what they’ve come up with leaves me feeling a little cold. It ticks all the current big brand update boxes; A ribbon, check, gradients, check, customised font, check, friendly and environmental green, check!
There is plenty wrong with it but I wouldn’t say it’s hateful to look at and it will look nice on customers bills and in their promotional materials. But I do have issues with it.
…A number of my posts have found themselves a new home on my new logo blog logocurio.us. This one can be found in full on the British Gas Logo post on logocurio.us, read this article in full over there!
Kieran Harrod is a Creative, Professional & Reliable Graphic Designer skilled in branding, print and web design, with bags of integrity.
Based in Derby, UK, Kieran set up his own business in May 2011 after practicing design since 1997 including 7 years as an in house designer and marketing manager for the UK arm of a multinational. Get in touch to get something designed for your business.
Kieran has supported Yellow for some years now and during this time he has provided us with all aspects of design support, including design consultancy, branding, website creation, marketing communications material and general design support. He is very creative and an important part of our marketing effort.
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