This popped up on Creative Review yesterday. They didn’t really comment on the update but focused the story on the agency that updated it, which was their ad agency, as opposed to a dedicated branding agency.
I don’t really have a problem with that, there are surely plenty of talented creative types who can do this kind of thing within the agency, so why shouldn’t they. Although what they’ve come up with leaves me feeling a little cold. It ticks all the current big brand update boxes; A ribbon, check, gradients, check, customised font, check, friendly and environmental green, check!
There is plenty wrong with it but I wouldn’t say it’s hateful to look at and it will look nice on customers bills and in their promotional materials. But I do have issues with it.
…A number of my posts have found themselves a new home on my new logo blog logocurio.us. This one can be found in full on the British Gas Logo post on logocurio.us, read this article in full over there!
Kieran Harrod is a Creative, Professional & Reliable Graphic Designer skilled in branding, print and web design, with bags of integrity.
Based in Derby, UK, Kieran set up his own business in May 2011 after practicing design since 1997 including 7 years as an in house designer and marketing manager for the UK arm of a multinational. Get in touch to get something designed for your business.
Thank you for designing such a distinctive and versatile logo for me, Kieran. I have been able to use the different versions of it for different purposes, whilst still keeping my branding consistent. The logo fully meets the design brief and I am very happy with it. I look forward to working with you again.
Llinos Hobson - Textile Deli
On a 600gsm stock my business cards are fabulous, really sturdy and thick, they also have a great feel to the finish. They also feature some of my fave projects to make a pocket portfolio!
When the ReST vulnerability hit the news, I was happy that my hosted websites were already safe.
At some point in the discussion of a new branding project, the client will almost always ask what files they expect to receive. At first, I found this an odd query, although perfectly valid, my assumption was alway that I’d supply every file they’d need, why would I design a logo and do anything less?
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