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    Posted: 29 September 2011, 21:47 | In: Architecture


    Riba recently ran a design competition (angery eyes) to rededign the UK’s standard Pylon. With some 88,000 pylons around the UK and a rash of new lines on the cards, the competition was set to replace a design that’s had little change since the 1920’s.


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    IS it Hi or Hello?

    Update This, Tweet That

    28 September 2011, 15:31

    I’ve been considering my various audiences over the main social media outlets I use. As I’ve been expanding the blog and business I’ve taken stock a little better of what I do and why on Twitter, Facebook, Linkedin and Flickr.

    Each of these outlets has a different audience for me and I’ve naturally adjusted what I do and how I promote the business on each. All receive the same update links to my blog…

    http://derby.graphics/too-busy-not-to-tweet

     

    Coverting #3

    27 September 2011, 13:22

    When I started to think about setting out into the wonderful world of the self employed I made a list of things I’d need and would like in my home studio. It was quite a compilation and fairly laughable as I look at it now. I’d soon racked up quite a shopping list that turned out to be about 5x my ultimate start up cost.

    http://derby.graphics/coverting-3

     
    Typing Kind Words

    Why I no longer sell 'cheap' web sites

    23 September 2011, 10:44

    When I was rushing around getting everything set up for my business, one of my priorities was my web site. I’d had an idea in my head about how I imagined it would look and what I wanted to do on it.

    I looked around at other sites offering design naturally and I’m afraid I succumbed to a bit of a trap that I think that lots of other small business owners also fall into. The trap was trying to compete with bottom of the market, with those offering web sites and logo’s for super cheap.

    http://derby.graphics/why-i-no-longer-sell-cheap-web-sites

     

    Locum GP Website

    22 September 2011, 14:30

    To compliment the branding designed for Derby based Locum General Practitioner, I also created a web site promoting the services Dr Lawes offered.

    http://derby.graphics/locum-gp-website

     
    Email Spam, maybe not

    Small Business Email Marketing

    19 September 2011, 15:36

    During the research phase of setting up my business just a few months back, I ran a survey asking small business owners where they spent money on marketing. One of the things I asked about was if business owners had thought about sending their customers regular emails. Email marketing was something I got into at the place I used to work and we were getting some real results from it.

    http://derby.graphics/small-business-email-marketing

     

    Don't get Twitter? 5 great business reasons why you should!

    16 September 2011, 16:32

    Twitter, 140 characters of information. Celebrities trapped in lifts tweeting their anguish, TV nobodies telling you what they had for lunch, or Justin Beiber’s marketing team telling his hoards of adoring fans that the mighty pop star loves each and everyone of them.

    That’s was the opinion of a guy I was talking to the other day, and if I’m honest my opinion a while back before I set up my business. And it’s true, the publicity arm of the celebrity world understand how to make most of the system and feed willing devotee’s with the latest diatribe of their clients.

    http://derby.graphics/don-t-get-twitter-5-great-business-reasons-why-you-should

     

    Ecclesbourne Valley Railway

    15 September 2011, 11:35

    We took a trip to the Wirksworth Festival on the Ecclesbourne Valley Railway (EVR) at the weekend. It was our first trip both to the festival and on the train, with a bit of help from the weather it turn out to be quite successful.

    The EVR is a great little project, community owned and run by volunteers. This means that pretty much all the staff are pleasant to speak to, quite the opposite of a regular train experience.

    http://derby.graphics/ecclesbourne-valley-railway

     

    Don't Fear Online Feedback

    14 September 2011, 15:17

    I mentioned in my post about Using Facebook Better that an objection I receive all the time and one that I believe is a misnomer goes like this…

    Me: Have you thought about using Social Media to promote your business?

    Client: Oh I have but I really don’t want anyone leaving me rude or bad feedback on Facebook,or cancel an appointment last minute via twitter.

    http://derby.graphics/don-t-fear-online-feedback

     

    Astronomy

    13 September 2011, 10:43

    Two years too late, but these are pretty darn wonderful illustrations with a space theme. Designed for the International Year of Astronomy 2009 by Graphic Designer and Illustrator Simon C Page

    http://derby.graphics/astronomy

     

    Useful

    12 September 2011, 17:00

    If good web site design is useful then your web sites must offer something of use to your visitors. Our widget shop was being useful to people looking for the opening times of the store, that’s great and they will swing by to check and possibly come in to your store. If you have a bricks and mortar shop, then opening time are a no-brainer. But if your looking to tempt visitors who don’t know they are looking for your shop, then you need to offer some more general information on the product or service you offer.

    http://derby.graphics/useful

     

    Use Facebook Better

    9 September 2011, 20:44

    Many small businesses find themselves setting up a Facebook page for their company. Facebook has such a high profile and is rarely out of the media with stories of both success and woe. Add to this the high number of users, 750 million and rising and most companies find it difficult to ignore. What many small businesses do with their Facebook page once they have set it up is another matter.

    http://derby.graphics/use-facebook-better

     

    Coverting #2

    8 September 2011, 23:32

    Well here it is, the Barcelona chair. I became a lover after a 1999 visit to Barcelona with college. We made a trip to the Barcelona Pavilion, Meis van Der Rohe’s bauhaus masterpiece. Maybe it was the sun, perhaps the architecture, I’m not sure but the whole thing stuck in my mind.

    And what would one sit on in such a fantastic place, well Meis’s super chair. Lovely pics below, linked to their original locations.

    http://derby.graphics/coverting-2

     




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We are really happy with the comprehensive branding solution that Kieran has put together. It was very important for LEL to have impact and be visible to the public as well as supporting the cyclists with essential kit. Kieran seamlessly brought together multiple elements to give the brand continuity and help position LEL as a noteworthy cycling event.



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Designing Branding that Lasts »

Kieran Harrod brand designer with an office at Friar Gate Studios and tent folder extraordinaire discusses an issue facing many businesses looking to re-brand.


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