Posted: 28 September 2011, 15:31 | In: Social Media Marketing

    I’ve been considering my various audiences over the main social media outlets I use. As I’ve been expanding the blog and business I’ve taken stock a little better of what I do and why on Twitter, Facebook, Linkedin and Flickr.

    Each of these outlets has a different audience for me and I’ve naturally adjusted what I do and how I promote the business on each. All receive the same update links to my blog…

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    Coverting #3

    27 September 2011, 13:22

    When I started to think about setting out into the wonderful world of the self employed I made a list of things I’d need and would like in my home studio. It was quite a compilation and fairly laughable as I look at it now. I’d soon racked up quite a shopping list that turned out to be about 5x my ultimate start up cost.

    Typing Kind Words

    Why I no longer sell 'cheap' web sites

    23 September 2011, 10:44

    When I was rushing around getting everything set up for my business, one of my priorities was my web site. I’d had an idea in my head about how I imagined it would look and what I wanted to do on it.

    I looked around at other sites offering design naturally and I’m afraid I succumbed to a bit of a trap that I think that lots of other small business owners also fall into. The trap was trying to compete with bottom of the market, with those offering web sites and logo’s for super cheap.


    Locum GP Website

    22 September 2011, 14:30

    To compliment the branding designed for Derby based Locum General Practitioner, I also created a web site promoting the services Dr Lawes offered.

    Email Spam, maybe not

    Small Business Email Marketing

    19 September 2011, 15:36

    During the research phase of setting up my business just a few months back, I ran a survey asking small business owners where they spent money on marketing. One of the things I asked about was if business owners had thought about sending their customers regular emails. Email marketing was something I got into at the place I used to work and we were getting some real results from it.


    Don't get Twitter? 5 great business reasons why you should!

    16 September 2011, 16:32

    Twitter, 140 characters of information. Celebrities trapped in lifts tweeting their anguish, TV nobodies telling you what they had for lunch, or Justin Beiber’s marketing team telling his hoards of adoring fans that the mighty pop star loves each and everyone of them.

    That’s was the opinion of a guy I was talking to the other day, and if I’m honest my opinion a while back before I set up my business. And it’s true, the publicity arm of the celebrity world understand how to make most of the system and feed willing devotee’s with the latest diatribe of their clients.


    Ecclesbourne Valley Railway

    15 September 2011, 11:35

    We took a trip to the Wirksworth Festival on the Ecclesbourne Valley Railway (EVR) at the weekend. It was our first trip both to the festival and on the train, with a bit of help from the weather it turn out to be quite successful.

    The EVR is a great little project, community owned and run by volunteers. This means that pretty much all the staff are pleasant to speak to, quite the opposite of a regular train experience.


    Don't Fear Online Feedback

    14 September 2011, 15:17

    I mentioned in my post about Using Facebook Better that an objection I receive all the time and one that I believe is a misnomer goes like this…

    Me: Have you thought about using Social Media to promote your business?

    Client: Oh I have but I really don’t want anyone leaving me rude or bad feedback on Facebook,or cancel an appointment last minute via twitter.



    13 September 2011, 10:43

    Two years too late, but these are pretty darn wonderful illustrations with a space theme. Designed for the International Year of Astronomy 2009 by Graphic Designer and Illustrator Simon C Page



    12 September 2011, 17:00

    If good web site design is useful then your web sites must offer something of use to your visitors. Our widget shop was being useful to people looking for the opening times of the store, that’s great and they will swing by to check and possibly come in to your store. If you have a bricks and mortar shop, then opening time are a no-brainer. But if your looking to tempt visitors who don’t know they are looking for your shop, then you need to offer some more general information on the product or service you offer.


    Use Facebook Better

    9 September 2011, 20:44

    Many small businesses find themselves setting up a Facebook page for their company. Facebook has such a high profile and is rarely out of the media with stories of both success and woe. Add to this the high number of users, 750 million and rising and most companies find it difficult to ignore. What many small businesses do with their Facebook page once they have set it up is another matter.


    Coverting #2

    8 September 2011, 23:32

    Well here it is, the Barcelona chair. I became a lover after a 1999 visit to Barcelona with college. We made a trip to the Barcelona Pavilion, Meis van Der Rohe’s bauhaus masterpiece. Maybe it was the sun, perhaps the architecture, I’m not sure but the whole thing stuck in my mind.

    And what would one sit on in such a fantastic place, well Meis’s super chair. Lovely pics below, linked to their original locations.


    Tilt Shift

    7 September 2011, 14:52

    I really like tilt shift photography, a process which makes real life situations look like miniature model worlds. Usually taken at a high angle or from the air, to give the effect of looking into the scene.

    When done on camera, a photographer moves the lens by tilting vertically or shifting horizontally, or both often using a specially designed lens. There are also tutorials out there to help create the effect or fake the effect.


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Keep in the loop with what's happening with snapshots, drafts & work in progress to new portfolio pieces and blog posts giving you an insight into my design process each week!


Friar Gate Studios
Ford St
Call: +44 (0)1332 416 446



I started working with Kieran a few months back when he helped me brand a new company. I can’t say enough about him. He’s professional, genuine, talented and is very knowledgeable on a range of topics. If you’re looking for a Graphic Designer in the Derby area, contact Kieran.

Liam Cresswell - ChemClarity


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